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Fashion Field Notes
For Publications

Spring/Summer 2027 · 13 – 18 Oct 2026

São Paulo

Tropical colour and fluid cut-outs.

8Shows
287Looks catalogued
8Designers
BlackColour of the week

What stood out in São Paulo

The season's trends →

87% more often than in other cities

Ivory

1 in 4 São Paulo looks featured ivory.

São Paulo25%Other cities13%

in 8 of 8 shows

Uó por Marcelo Sommer lookAluf lookApartamento 03 lookDendezeiro look

72% more often than in other cities

White

1 in 5 São Paulo looks featured white.

São Paulo20%Other cities12%

in 7 of 8 shows

Aluf lookApartamento 03 lookNormando lookAmmi look

2× as often as in other cities

Red

1 in 10 São Paulo looks featured red.

São Paulo10%Other cities5%

in 8 of 8 shows

Normando lookApartamento 03 lookFoz lookAluf look

Every show, by colour

One bar per collection, split into the colours measured from its garments. Sort the shows, or tap a colour to rank the houses that wore it.

Who wore
  1. 1Aluf44 looksWhite
  2. 2Normando41 looksBlack
  3. 3Dendezeiro37 looksBlack
  4. 4Uó por Marcelo Sommer36 looksIvory
  5. 5Ammi34 looksBeige
  6. 6Apartamento 0334 looksBlack
  7. 7Foz31 looksRed
  8. 8Cria Costura30 looksNavy

The palette

  • Black15%
  • Ivory / cream13%
  • White12%
  • Chocolate brown6%
  • Beige / camel6%
  • Charcoal6%

Share of garment area, measured from the clothes in every look (skin and set excluded).

What was worn together

  • Black over black10%3.5× expected
  • Ivory over ivory7%3.1× expected
  • White over white5%4.8× expected
  • Chocolate brown over chocolate brown3%10.1× expected
  • Charcoal over charcoal3%5.7× expected
  • Ivory over black2%

Top colour over bottom colour, share of looks. “Expected” is how often the two colours would meet by chance.

São Paulo against the season

From our AI description of every look · hover a row for the numbers

Tiered was 2.4× as common in São Paulo as in other cities.

  • Tiered2.4×
  • Hourglass+69%
  • Asymmetric+64%
  • Column+56%
  • Inverted triangle+18%
  • Oversized+8%
  • High-rise−20%
  • Straight−47%

São Paulo other cities · share of looks · right-hand figure is how much more (or less) often

São Paulo in the season's story

All five shifts →

12 fashion weeks · June–October 2026

Dark gave way to light

Share of garment area. Copenhagen, São Paulo and Lagos wore more white, cream and pale grey than black and charcoal; no fashion week before August did.

Black & charcoalEvery other colourWhite, cream & pale grey
Florence Jun48%20%
Milan Men's · Jun22%21%
Paris Men's · Jun42%16%
Berlin Jul33%17%
Copenhagen Aug25%27% ◂ lighter
Tokyo Aug30%29%
New York Sept29%22%
Milan Sept31%18%
Paris Sept35%21%
Mexico City Oct47%13%
São Paulo Oct22%30% ◂ lighter
Lagos Oct18%20% ◂ lighter
Source: Fashion Field Notes · colours measured from 12,786 runway looks, June–October 2026Embed this · GIF

12 fashion weeks · June–October 2026

The season saved its colour for last

Average vividness of the clothes at each fashion week (colour saturation, 0 is grey). The three most vivid weeks are highlighted; Lagos was the most vivid of all.

7.7FlorenceJun
13.7MilanMen's · Jun
10.9ParisMen's · Jun
14.2BerlinJul
14.3CopenhagenAug
10.8TokyoAug
16.6New YorkSept
12.4MilanSept
12.9ParisSept
15.0Mexico CityOct
15.8São PauloOct
21.9LagosOct
Source: Fashion Field Notes · colours measured from 12,786 runway looks, June–October 2026Embed this · GIF

Texture and shine

Measured from the surface of the clothes in every look · hover a city for its numbers

Texture

São Paulo sat mid-pack on texture.

Knits, pleats, prints and embellishment push a city right.

Shine

São Paulo sat mid-pack on shine.

Satin, leather, vinyl, sequins and lamé push a city up.

← SmootherMore textured →↑ Shinier↓ More matteMexico CityParisNew YorkTokyoFlorenceBerlinMilanLagosCopenhagenSão Paulo

Traditions on the São Paulo runway

Cultural influences →

4 looks across 3 of 8 shows drew on a specific dress or craft tradition (1.4% of the looks).

From where

What, and who

The character of the clothes

São Paulo sat close to the middle of the season, if a little lighter and warmer.

  • DarkerLighter
  • MutedVivid
  • CoolerWarmer
  • SmoothTextured & printed

São Paulo the other 9 cities measured so far · from the colours of every garment

The fortnightly digest

São Paulo is one of 17 cities we read

Get the fortnightly digest: how São Paulo compares with every other fashion week on colour, silhouette and fabric, as the season moves.