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Fashion Field Notes
For Publications

Sao Paulo Fashion Week (Oct 2026) · Runway show Co-ed

Aluf

44 looks, shown 13 October 2026 in São Paulo. Known this season for coastal / naturecore, nautical, ballet flats.

44Looks
15.3%Of the week's looks
1st / 8Largest show
WhiteLead colour

The collection, look by look

SS27

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 44
WhiteIvoryTanCobalt blueNavyOrangeBeigeRed
Look 11

Look 1 of 44

Ivory crochet V-neck top with fringed apron over wide-leg trousers

A tonal ivory study in handcraft: open crochet, a fringed wrap-apron and a quilted shoulder bag turn resort dressing into artisanal storytelling, punctuated by a witty silver fish charm at the hip.

White 79%Ivory 17%Beige 4%
Shape
column · high-rise · fitted · relaxed
Pieces
blouse · tabard · wide-leg trousers
Fabric
cotton · crochet · fringe · lace
Details
fringe · lacing · quilting · raw
Styling
ballet flats · layered · tonal head to toe · tucked in
Mood
relaxed · romantic · serene

What set Aluf apart

Over-represented in this house's looks compared with the rest of the season.

Coastal / naturecore styleNautical referenceBallet flats footwearBallet flats accessorySculptural / novelty bag bagSerene mood

The palette

Share of garment area across 44 looks, measured from the clothes (skin and set excluded).

Silhouettes

  • Column52%
  • Hourglass / cinched waist27%
  • Asymmetric25%
  • Balloon / bubble16%
  • A-line16%

Share of the 44 tagged looks.

What the collection was made of

Share of the 44 looks described by our AI tagger
  • Dress43%
  • Wide-leg trousers20%
  • Maxi skirt14%
  • Blouse11%
  • Gown9%

Traditions in the collection

Cultural influences →

1 of Aluf's 44 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Brazil (inferred from the fashion week it shows at).

  • Pankou / frog closures · China · East AsiaLook 8

    Brazil → China

    “Five paired knotted cord ball-buttons with loop fastenings down a collarless centre front, edged in matching white cord. Could also read as Western military frogging.”

The character of the clothes

Aluf's clothes were lighter and more vivid than most of the season.

  • DarkerLighterlighter than 99% of collections
  • MutedVividmore vivid than 77% of collections
  • CoolerWarmer
  • SmoothTextured & printed
  • CasualFormal
  • ClassicDaring
  • ExperimentalWearable

Aluf against every other house measured so far

Also in São Paulo, Spring/Summer 2027

São Paulo field notes →
  1. 1Normando41 looksBlack
  2. 2Dendezeiro37 looksBlack
  3. 3Uó por Marcelo Sommer36 looksIvory
  4. 4Ammi34 looksBeige
  5. 5Apartamento 0334 looksBlack
  6. 6Foz31 looksRed

The fortnightly digest

Aluf, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.