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Fashion Field Notes
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Sao Paulo Fashion Week (Oct 2026) · Runway show Co-ed

Ammi

34 looks, shown 13 October 2026 in São Paulo. Known this season for strappy heeled sandals, sequinned / beaded, sequins / paillettes.

34Looks
11.8%Of the week's looks
5th / 8Largest show
BeigeLead colour

The collection, look by look

SS27

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 34
BeigeChocolate brownTanIvorySilverCoralTealDenim blue
Look 22

Look 2 of 34

Ivory crochet column gown with gold raffia leaf appliqués

Handcrafted crochet elevated to eveningwear: sculpted gold leaves cascade diagonally across an ivory net column, turning artisanal resort technique into a red-carpet statement with organic, ruffled hem movement.

Ivory 52%Beige 48%
Shape
column · fitted · fitted
Pieces
gown
Fabric
crochet · raffia · jacquard · perforated
Details
appliques · cut-away · embroidery · ruffles
Styling
sandals
Mood
elegant · glamorous · romantic

What set Ammi apart

Over-represented in this house's looks compared with the rest of the season.

Strappy heeled sandals footwearSequinned / beaded surfaceSequins / paillettes materialGlamorous moodFitted / bodycon silhouetteBeading / crystals detail

The palette

Share of garment area across 34 looks, measured from the clothes (skin and set excluded).

Silhouettes

  • Fitted / bodycon71%
  • Sculptural / architectural38%
  • Column35%
  • Asymmetric32%
  • Hourglass / cinched waist21%

Share of the 34 tagged looks.

What the collection was made of

Share of the 34 looks described by our AI tagger
  • Dress41%
  • Gown26%
  • Corset18%
  • Maxi skirt12%
  • Crop top9%

The character of the clothes

Ammi's clothes were lighter, more vivid, more textured, more formal, more daring and more experimental than most of the season.

  • DarkerLighterlighter than 83% of collections
  • MutedVividmore vivid than 84% of collections
  • CoolerWarmer
  • SmoothTextured & printedmore textured than 98% of collections
  • CasualFormalmore formal than 86% of collections
  • ClassicDaringmore daring than 92% of collections
  • ExperimentalWearablemore experimental than 91% of collections

Ammi against every other house measured so far

Also in São Paulo, Spring/Summer 2027

São Paulo field notes →
  1. 1Aluf44 looksWhite
  2. 2Normando41 looksBlack
  3. 3Dendezeiro37 looksBlack
  4. 4Uó por Marcelo Sommer36 looksIvory
  5. 5Apartamento 0334 looksBlack
  6. 6Foz31 looksRed

The fortnightly digest

Ammi, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.