Press
WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First HalfFashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps downField NotesMilan: 1,686 looks from 39 houses, now on the mapWWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan ClaimFashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NYFashionUnitedShanghai Fashion Week SS27: Five key trends of the seasonField NotesParis: 1,619 looks from 39 houses, now on the mapWWDAfrica’s $34B Cotton Ambition Faces a Manufacturing TestFashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and BusinessFashionUnitedWith its first collaboration, Jandéqene looks to its next chapterField NotesTokyo: 1,119 looks from 36 houses, now on the mapWWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker ModelsFashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This YearFashionUnitedNordstrom Rack to open Palm Springs store in fall 2027Field NotesCopenhagen: 1,013 looks from 34 houses, now on the mapWWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print PumpsFashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the mapField NotesLagos: 869 looks from 29 houses, now on the mapField NotesNew York: 314 looks from 6 houses, now on the mapField NotesSão Paulo: 287 looks from 8 houses, now on the mapField NotesMexico City: 267 looks from 9 houses, now on the map

February to November · 11 fashion weeks · 8,091 looks measured

The season in motion

How the colours on the runway shifted from one fashion week to the next, measured from the clothes in every look.

Black dressed 19% of every garment this season. The colour on the rise was white, from 4.4% to 8.6%. Fading: black.

Colour, week by week

Each bar is one fashion week, in date order, split into every colour its clothes were made of · hover for the share
New York FW26 · 11 Feb314 looks
Tokyo FW26 · 16 Mar425 looks
Milan Men's SS27 · 19 Jun1,628 looks
Paris Men's SS27 · 23 Jun967 looks
Berlin SS27 · 2 Jul985 looks
Paris FW26 · 6 Jul652 looks
Copenhagen SS27 · 4 Aug1,013 looks
Tokyo SS27 · 31 Aug685 looks
Mexico City Fashion Week Mexico SS27 · 12 Oct267 looks
São Paulo (Oct 2026) · 13 Oct287 looks
Lagos 2026 · 28 Oct868 looks
BlackCharcoalGreySilverIvoryWhiteBurgundyRedCoralChocolate brownOrangeTanBeigeMustardOliveGoldYellowButter yellowLimeSageEmeraldForest greenTealSky blueDenim blueCobalt blueNavyLilacPurpleHot pinkPink

Rising and fading

February–July (5 weeks) compared with July–October (6 weeks)

The mood of the clothes

One point per fashion week; hover for the week
How light the clothes were
324151MarAprMayJunJulAugSeptOct

0 is black, 100 is white

How vivid the colour was
111621MarAprMayJunJulAugSeptOct

higher is more saturated

Share of neutrals
43%55%67%MarAprMayJunJulAugSeptOct

black, white, grey, beige and the like

Texture and print
457MarAprMayJunJulAugSeptOct

higher is busier surfaces

Every colour of the season

Share of garment area · line shows each fashion week in order

Shape, fabric and style over time

From our AI description of every look
Straight: KOLYA BOGATYREV
Straightin 40% of looksPeaked at Paris, 23 Jun (56%)
Oversized: Impari
Oversizedin 29% of looksPeaked at Tokyo, 16 Mar (50%)
High-rise: Caro Editions
High-risein 20% of looksPeaked at Paris, 23 Jun (28%)
Column: MALAIKARAISS
Columnin 19% of looksPeaked at Paris, 6 Jul (51%)
Boxy: CASCINELLI
Boxyin 17% of looksPeaked at Tokyo, 16 Mar (27%)
Inverted triangle: Fruché
Inverted trianglein 16% of looksPeaked at New York, 11 Feb (25%)
Asymmetric: Ammi
Asymmetricin 16% of looksPeaked at São Paulo, 13 Oct (26%)
Draped: Haderlump Atelier Berlin
Drapedin 11% of looksPeaked at Lagos, 28 Oct (23%)
Sculptural: VIKTOR&ROLF
Sculpturalin 10% of looksPeaked at Paris, 6 Jul (33%)
Fitted: RAHUL MISHRA
Fittedin 10% of looksPeaked at Paris, 6 Jul (24%)

Share of looks at each fashion week, in date order (11 weeks, 8,148 looks described by our AI tagger). The dot marks the peak. Photos open the house.