Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Lagos Fashion Week 2026 · Runway show

Fruché

55 looks, shown 28 October 2026 in Lagos. Known this season for gingham, extra-long / covering hands, west african.

Lagos Fashion Week 2026

29Looks

3.3%Of the week's looks

16th / 29Largest show

PinkLead colour

Field notes on Fruché

Fruché (Lagos) showed the most textured collection of the season: texture index 18.58 vs 4.76 for the median show.
Measured from garment pixels across 29 looks.

The collection

SS27 · tap a look for its colours

Berlin Fashion Week SS27

26Looks

2.6%Of the week's looks

19th / 41Largest show

PinkLead colour

The collection

SS27 · tap a look for its colours

What set Fruché apart

Over-represented in this house's looks compared with the rest of the season.

Gingham patternExtra-long / covering hands sleeveWest african referenceSculptural headpiece headwearKnots / twists detailCovered by headwear hair

The palette

Share of garment area across 55 looks, measured from the clothes (skin and set excluded).

Silhouettes

Asymmetric53%
Sculptural / architectural36%
Draped36%
Oversized31%
Column25%

Share of the 55 tagged looks.

Fabrics & textures

Cotton / poplin62%
Paper / non-textile16%
Fringe16%
Raffia / straw16%
Linen9%

Textures

SmoothRuched / gatheredCrumpled / creasedFringedSequinned / beaded

Finish

MatteGlossy / patentSatin sheenSparkling / embellished

The details

Knots / twistsDrapingLacing / tiesCut-away / asymmetric hemGathering

Patterns

SolidGinghamStripesAbstract printGeometric

Key pieces

Wide-leg trousersShirtShirt dressDressMini skirt

Cut

Fitted51%
Relaxed42%
Voluminous33%
Oversized27%
Regular11%

Fit, share of looks.

Styling

Footwear

MulesLoafersDerbies / oxfordsSandalsStrappy heeled sandals

How it was worn

Tonal head to toeMatching set / co-ordLayeredBare midriffClashing / mismatched

Mood

PlayfulSubversiveWhimsicalElegantSerene

References

1920s1950s1980sWest africanArt / artist referenceFolk / peasantCostume / theatricalUniform / school

The character of the clothes

Fruché's clothes were more textured than most of the season.

DarkerLighter
MutedVivid
CoolerWarmer
SmoothTextured & printedmore textured than 100% of houses

Fruché against every other house measured so far

Also in Lagos

Lagos field notes →

Studio Imo, look 1 — Studio Imo58 looks

Ibilola Ogundipe, look 1 — Ibilola Ogundipe43 looks

Bridget Awosika, look 1 — Bridget Awosika39 looks

Nya, look 1 — Nya39 looks