Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Lagos Fashion Week 2026 · Runway show

Studio Imo

58 looks, shown 28 October 2026 in Lagos. Known this season for crochet, west african, bohemian.

58Looks

6.7%Of the week's looks

1st / 29Largest show

PinkLead colour

The collection

SS27 · tap a look for its colours

What set Studio Imo apart

Over-represented in this house's looks compared with the rest of the season.

Crochet materialWest african referenceBohemian stylePerforated / laser-cut surfaceBoho-luxe styleBracelets / cuffs jewellery

The palette

Share of garment area across 58 looks, measured from the clothes (skin and set excluded).

Silhouettes

Column53%
Fitted / bodycon48%
Straight / tubular41%
Tiered / layered volume10%
Asymmetric9%

Share of the 58 tagged looks.

Fabrics & textures

Crochet100%
Fringe34%
Knit33%
Cotton / poplin14%
Jersey3%

Textures

Perforated / laser-cutFringedRuched / gatheredRibbedChunky knit

Finish

MatteSparkling / embellishedSatin sheenWashed / fadedMetallic

The details

FringeCut-outsCut-away / asymmetric hemGatheringSlits

Patterns

SolidOmbre / gradientGeometricStripesColour-block

Key pieces

DressTrousersTank topKnit sweaterMini skirt

Cut

Fitted76%
Relaxed38%
Voluminous5%
Regular5%
Oversized5%

Fit, share of looks.

Styling

Footwear

Strappy heeled sandalsBarefootSneakersSandalsMules

How it was worn

Tonal head to toeLayeredBare midriffMatching set / co-ordClashing / mismatched

Mood

RelaxedSensualPlayfulElegantSerene

References

1970sWest africanFolk / peasantSport / athleticWorkwearArt / artist reference

The character of the clothes

Studio Imo's clothes were more vivid and more textured than most of the season.

DarkerLighter
MutedVividmore vivid than 97% of houses
CoolerWarmer
SmoothTextured & printedmore textured than 91% of houses

Studio Imo against every other house measured so far

Also in Lagos

Lagos field notes →

Ibilola Ogundipe, look 1 — Ibilola Ogundipe43 looks

Bridget Awosika, look 1 — Bridget Awosika39 looks

Nya, look 1 — Nya39 looks

Studio Namnyak, look 1 — Studio Namnyak39 looks