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WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Lagos Fashion Week · SS27 · 28 Oct – 1 Nov 2026

Lagos

Bold prints, sharp tailoring, joyful colour.

29Shows

869Looks catalogued

29Designers

BlackColour of the week

What stood out in Lagos

The season's trends →

5× as often as in other cities

Cobalt blue

6% of Lagos looks featured cobalt blue.

Lagos6%Other cities1%

in 11 of 29 shows

Ibilola Ogundipe look

Elie Kuame look

Fia look

Dukun look

2.4× as often as in other cities

Red

1 in 9 Lagos looks featured red.

Lagos11%Other cities5%

in 22 of 29 shows

Bridget Awosika look

Israella Kobla look

Sahrazad look

Jewel Jemila look

78% more often than in other cities

Navy

1 in 6 Lagos looks featured navy.

Lagos17%Other cities10%

in 24 of 29 shows

Jewel Jemila look

Jzo look

Israella Kobla look

Heineken x This Is Us look

The signature combination

Ivory over chocolate brown

Ivory tops with chocolate brown bottoms appeared 4.2× more often than the city's colours alone would predict.

6 looks across 4 shows

From the runway

All 869 looks →

The palette

Black12%
Navy9%
White9%
Silver8%
Red6%
Charcoal6%

Share of garment area, measured from the clothes in every look (skin and set excluded).

Silhouettes

Straight / tubular36%
Column29%
Oversized28%
Asymmetric24%
Draped23%
High-rise16%

Share of looks.

Fabric, texture and finish

Measured from the surface of the clothes in every look

Texture

Lagos's clothes were the most textured of any city.

Knits, pleats, prints and embellishment: the busiest surfaces of the week, one look per house.

Fruché, look 20

Israella Kobla, look 20

Holy One, look 15

Jzo, look 32

Elie Kuame, look 8

Igc Fashion, look 18

Shine

Lagos sat mid-pack on shine; these looks caught the most light.

Satin, leather, vinyl, sequins and lamé: the looks that caught the most light.

Nivea, look 21

Heineken x This Is Us, look 21

Heineken x This Is Us

Fia, look 26

Studio Imo, look 58

Studio Namnyak, look 7

Eki Silk, look 15

Fabrics

What it was made of.

Cotton: Pillz N Poizn — Cotton41% of looks

Silk: Eso by Liman — Silk26% of looks

Fringe: Studio Imo — Fringe14% of looks

Chiffon: Fia — Chiffon11% of looks

Linen: Jermain Bleu — Linen11% of looks

Crochet: Studio Imo — Crochet9% of looks

Details

The finishing touches.

Cut-away: Elie Kuame — Cut-away24% of looks

Gathering: Igc Fashion — Gathering22% of looks

Draping: Dukun — Draping22% of looks

Lacing: Nya — Lacing22% of looks

Fringe: Studio Imo — Fringe21% of looks

Raw: Pettre Taylor — Raw16% of looks

Surface

How the fabric was worked.

Ruched: Bridget Awosika — Ruched34% of looks

Fringed: Pillz N Poizn — Fringed20% of looks

Crumpled: Pettre Taylor — Crumpled13% of looks

Jacquard: Elie Kuame — Jacquard12% of looks

Pleated: Studio Namnyak — Pleated11% of looks

Pattern

Prints and patterns.

Colour-block: Ugo Monye — Colour-block11% of looks

Stripes: Eso by Liman — Stripes9% of looks

Geometric: Studio Namnyak — Geometric9% of looks

Patchwork print: Igc Fashion — Patchwork print5% of looks

Abstract print: Igc Fashion — Abstract print4% of looks

Ombre: Pettre Taylor — Ombre4% of looks

Mood

ElegantRelaxedSerenePowerfulPlayfulGlamorousSensualEdgy

Era references

1970s1980s1990s1950s1960s1920sVictorian2000s / y2k

How it was worn

Footwear

Strappy heeled sandalsSandalsMulesLoafersBarefootStilettosSneakersPlatforms

Styling

Tonal head to toeLayeredMatching set / co-ordOpen / unbuttonedTucked inBare midriffClashing / mismatchedBelted over

Fit

RelaxedFittedOversizedVoluminousRegularSkin-tight

The character of the clothes

Lagos was the most vivid and most textured city of the season so far.

DarkerLighter
MutedVivid
CoolerWarmer
SmoothTextured & printed

Lagos the other 8 cities measured so far · from the colours of every garment

The shows

All 29 shows →

Studio Imo, look 1 — Studio Imo58 looks

Ibilola Ogundipe, look 1 — Ibilola Ogundipe43 looks

Bridget Awosika, look 1 — Bridget Awosika39 looks

Nya, look 1 — Nya39 looks

Studio Namnyak, look 1 — Studio Namnyak39 looks

Sahrazad, look 1 — Sahrazad38 looks

Ugo Monye, look 1 — Ugo Monye37 looks

Dukun, look 1 — Dukun34 looks