Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 2,054 looks from 52 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,848 looks from 44 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,217 looks from 39 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,119 looks from 39 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 460 looks from 9 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesLondon: 38 looks from 1 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 2,054 looks from 52 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,848 looks from 44 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,217 looks from 39 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,119 looks from 39 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 460 looks from 9 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesLondon: 38 looks from 1 houses, now on the map

Lagos Fashion Week 2026 · Runway show

Heineken x This Is Us

30 looks, shown 28 October 2026 in Lagos. Known this season for west african, heritage / traditional dress, mules.

30Looks

3.5%Of the week's looks

14th / 29Largest show

NavyLead colour

The collection, look by look

SS27 · See the photographs →

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 30

NavyWhiteDenim blueSky blueGreySilverBlackTan

1

Look 1 of 30

Finale line-up of indigo resist-dyed and denim-blue layered looks

A finale procession steeped in indigo: resist-dyed palm-leaf prints, tonal denim blues and artisanal textures turn a single dye tradition into a full, cohesive wardrobe of relaxed layers.

Navy 52%Denim blue 31%Black 17%

Shape: boxy · oversized · relaxed
Pieces: bomber · coat · jacket · shirt
Fabric: cotton · denim · ribbed
Details: fringe · patchwork · raw · abstract print
Styling: sandals · layered · tonal head to toe
Mood: relaxed · serene

What set Heineken x This Is Us apart

Over-represented in this house's looks compared with the rest of the season.

West african referenceHeritage / traditional dress styleMules footwearMules accessoryNavy colourDenim blue colour

The palette

Share of garment area across 30 looks, measured from the clothes (skin and set excluded).

Silhouettes

Oversized62%
Straight / tubular34%
Boxy31%
Draped24%
High-rise17%

Share of the 29 tagged looks.

What the collection was made of

Share of the 29 looks described by our AI tagger

Shirt38%
Wide-leg trousers31%
Tunic28%
Kaftan21%
T-shirt17%

The character of the clothes

Heineken x This Is Us's clothes were more vivid, cooler and more casual than most of the season.

DarkerLighter
MutedVividmore vivid than 82% of houses
CoolerWarmercooler than 97% of houses
SmoothTextured & printed
CasualFormalmore casual than 83% of houses
ClassicDaring
ExperimentalWearable

Heineken x This Is Us against every other house measured so far

Also in Lagos

Lagos field notes →

The fortnightly digest

Heineken x This Is Us, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.