Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Sao Paulo Fashion Week (Oct 2026) · Runway show

Ammi

34 looks, shown 13 October 2026 in São Paulo. Known this season for latin american, crochet, boho-luxe.

34Looks

11.8%Of the week's looks

5th / 8Largest show

BeigeLead colour

The collection

SS27 · tap a look for its colours

What set Ammi apart

Over-represented in this house's looks compared with the rest of the season.

Latin american referenceCrochet materialBoho-luxe styleGlossy / dewy makeupSparkling / embellished finishFringe material

The palette

Share of garment area across 34 looks, measured from the clothes (skin and set excluded).

Silhouettes

Fitted / bodycon71%
Sculptural / architectural38%
Column35%
Asymmetric32%
Hourglass / cinched waist21%

Share of the 34 tagged looks.

Fabrics & textures

Crochet91%
Fringe44%
Sequins / paillettes44%
Metallic / lame18%
Raffia / straw15%

Textures

Sequinned / beadedFringedPerforated / laser-cutRuched / gatheredSmooth

Finish

Sparkling / embellishedMatteSatin sheenMetallicWashed / faded

The details

Beading / crystalsFringeRufflesCut-away / asymmetric hemPadding / sculpted volume

Patterns

SolidOmbre / gradientFloralGeometricPatchwork print

Key pieces

DressGownCorset / bustierMaxi skirtCrop top

Cut

Fitted91%
Relaxed12%
Skin-tight12%
Regular3%
Voluminous3%

Fit, share of looks.

Styling

Footwear

SandalsStrappy heeled sandalsMulesPlatformsKnee-high boots

How it was worn

Tonal head to toeBare midriffMatching set / co-ordWorn off the shoulderLayered

Mood

GlamorousSensualRomanticElegantWhimsical

References

1970sVictorian1920sLatin americanFolk / peasantCostume / theatricalArt / artist referenceLingerie / boudoir

The character of the clothes

Ammi's clothes were lighter, more vivid, warmer and more textured than most of the season.

DarkerLighterlighter than 75% of houses
MutedVividmore vivid than 77% of houses
CoolerWarmerwarmer than 78% of houses
SmoothTextured & printedmore textured than 97% of houses

Ammi against every other house measured so far

Also in São Paulo

São Paulo field notes →

Aluf, look 1 — Aluf44 looks

Normando, look 1 — Normando41 looks

Dendezeiro, look 1 — Dendezeiro37 looks

Uó por Marcelo Sommer, look 1 — Uó por Marcelo Sommer36 looks