Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 1,792 looks from 43 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,701 looks from 40 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,176 looks from 38 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,096 looks from 37 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 420 looks from 8 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 1,792 looks from 43 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,701 looks from 40 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,176 looks from 38 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,096 looks from 37 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 420 looks from 8 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Sao Paulo Fashion Week (Oct 2026) · Runway show

Aluf

44 looks, shown 13 October 2026 in São Paulo. Known this season for coastal / naturecore, nautical, glossy / dewy.

44Looks

15.3%Of the week's looks

1st / 8Largest show

WhiteLead colour

The collection

SS27 · tap a look for its colours

What set Aluf apart

Over-represented in this house's looks compared with the rest of the season.

Coastal / naturecore styleNautical referenceGlossy / dewy makeupCrochet materialSculptural / novelty bag bagBallet flats footwear

The palette

Share of garment area across 44 looks, measured from the clothes (skin and set excluded).

Silhouettes

Column52%
Hourglass / cinched waist27%
Asymmetric25%
Straight / tubular16%
A-line16%

Share of the 44 tagged looks.

Fabrics & textures

Crochet34%
Cotton / poplin32%
Knit20%
Chiffon / organza / tulle16%
Denim16%

Textures

SmoothRuched / gatheredFringedPerforated / laser-cutCrinkled / plissé

Finish

MatteSatin sheenWashed / fadedBrushed / napped

The details

GatheringRaw / frayed hemsLacing / tiesBeltsRuffles

Patterns

SolidAbstract stripe / brushstrokeFloralGeometricStripes

Key pieces

DressWide-leg trousersMaxi skirtBlouseGown

Cut

Fitted66%
Relaxed59%
Voluminous16%
Oversized7%
Regular2%

Fit, share of looks.

Styling

Footwear

Ballet flatsMulesSandalsFlip-flops / thongsLoafers

How it was worn

Tonal head to toeBelted overLayeredMatching set / co-ordTucked in

Mood

SereneRelaxedElegantRomanticSensual

References

1970s1990sVictorian1960sNauticalFolk / peasantLatin americanWorkwearArt / artist reference

The character of the clothes

Aluf's clothes were lighter and warmer than most of the season.

DarkerLighterlighter than 97% of houses
MutedVivid
CoolerWarmerwarmer than 80% of houses
SmoothTextured & printed

Aluf against every other house measured so far

Also in São Paulo

São Paulo field notes →

Normando, look 1 — Normando41 looks

Dendezeiro, look 1 — Dendezeiro37 looks

Uó por Marcelo Sommer, look 1 — Uó por Marcelo Sommer36 looks

Ammi, look 1 — Ammi34 looks