Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Sao Paulo Fashion Week (Oct 2026) · Runway show

Normando

41 looks, shown 13 October 2026 in São Paulo. Known this season for black and white, belted over, austere.

41Looks

14.3%Of the week's looks

2nd / 8Largest show

BlackLead colour

The collection

SS27 · tap a look for its colours

What set Normando apart

Over-represented in this house's looks compared with the rest of the season.

Black and white colour_storyBelted over stylingAustere moodHourglass / cinched waist silhouetteSubversive moodLow heel_height

The palette

Share of garment area across 41 looks, measured from the clothes (skin and set excluded).

Silhouettes

Inverted triangle / strong shoulder41%
Straight / tubular37%
Hourglass / cinched waist32%
Column24%
High-rise24%

Share of the 41 tagged looks.

Fabrics & textures

Cotton / poplin63%
Wool / tailoring cloth46%
Silk / satin20%
Chiffon / organza / tulle15%
Jersey12%

Textures

SmoothPleatedRuched / gatheredCrumpled / creasedFringed

Finish

MatteSatin sheenMetallicSparkling / embellished

The details

BeltsShoulder emphasisPleatsFringePadding / sculpted volume

Patterns

SolidTrompe l'oeilPhotographic printColour-blockAbstract stripe / brushstroke

Key pieces

ShirtTrousersBlazerWide-leg trousersDress

Cut

Relaxed63%
Fitted46%
Regular39%
Oversized27%
Voluminous10%

Fit, share of looks.

Styling

Footwear

Derbies / oxfordsMulesAnkle bootsLoafersPumps / court shoes

How it was worn

LayeredBelted overTonal head to toeTucked inMatching set / co-ord

Mood

AustereSubversivePowerfulElegantDark

References

1980sVictorian1990sEdwardian1970sArt / artist referenceSavile row tailoringCostume / theatricalLingerie / boudoirReligious / ecclesiastical

The character of the clothes

Normando's clothes were cooler and smoother than most of the season.

DarkerLighter
MutedVivid
CoolerWarmercooler than 91% of houses
SmoothTextured & printedsmoother than 83% of houses

Normando against every other house measured so far

Also in São Paulo

São Paulo field notes →

Aluf, look 1 — Aluf44 looks

Dendezeiro, look 1 — Dendezeiro37 looks

Uó por Marcelo Sommer, look 1 — Uó por Marcelo Sommer36 looks

Ammi, look 1 — Ammi34 looks