Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Paris Haute Couture FW26 · Runway show

Viktor&Rolf

24 looks, shown 8 July 2026 in Paris. Known this season for glitter / embellished, metallic, metallic / lame.

24Looks

3.7%Of the week's looks

16th / 18Largest show

BeigeLead colour

The show

The collection

Haute Couture Fall/Winter 2026-2027 · HC-FW26 · tap a look for its colours

What set Viktor&Rolf apart

Over-represented in this house's looks compared with the rest of the season.

Glitter / embellished makeupMetallic finishMetallic / lame materialA-line silhouetteColour on lids makeupMetallic colour_story

The palette

Share of garment area across 24 looks, measured from the clothes (skin and set excluded).

Silhouettes

A-line67%
Sculptural / architectural63%
Tiered / layered volume33%
Inverted triangle / strong shoulder33%
Hourglass / cinched waist21%

Share of the 24 tagged looks.

Fabrics & textures

Metallic / lame50%
Linen42%
Chiffon / organza / tulle17%
Sheer mesh13%
Lace13%

Textures

Jacquard / woven patternRuched / gatheredFringedCrinkled / plisséBouclé / nubby

Finish

MatteMetallicSatin sheenSparkling / embellished

The details

Padding / sculpted volumeShoulder emphasisBowsRaw / frayed hemsGathering

Patterns

SolidGeometricCheck / plaidAbstract printStripes

Key pieces

GownDressCapeSlip dressJacket

Cut

Voluminous50%
Fitted50%
Relaxed13%
Skin-tight8%
Oversized4%

Fit, share of looks.

Styling

Footwear

Ballet flatsSlingbacksKitten heels

How it was worn

Tonal head to toeLayeredBelted overMatching set / co-ordUnderwear as outerwear

Mood

GlamorousAustereElegantSereneWhimsical

References

1960sVictorian1980s1970s1950sCostume / theatricalArt / artist referenceReligious / ecclesiasticalFolk / peasantJapanese

The character of the clothes

Viktor&Rolf's clothes were lighter, warmer and more textured than most of the season.

DarkerLighterlighter than 95% of houses
MutedVivid
CoolerWarmerwarmer than 98% of houses
SmoothTextured & printedmore textured than 89% of houses

Viktor&Rolf against every other house measured so far

Also in Paris

Paris field notes →

Louis Vuitton, look 1 — Louis Vuitton79 looks

Rick Owens, look 1 — Rick Owens72 looks

Dior, look 1 — Dior66 looks

Amiri, look 1 — Amiri63 looks