Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 1,958 looks from 49 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,741 looks from 41 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,176 looks from 38 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,096 looks from 37 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 460 looks from 9 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 1,958 looks from 49 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,741 looks from 41 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,176 looks from 38 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,096 looks from 37 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 460 looks from 9 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Paris Men's SS27 · Runway show

Louis Vuitton

By Pharrell Williams. 79 looks, shown 23 June 2026 in Paris. Known this season for cap, cap, logo / monogram.

LVMH · luxury

79Looks

8.2%Of the week's looks

1st / 21Largest show

CharcoalLead colour

The show

The collection

Menswear Spring/Summer 2027 · SS27 · tap a look for its colours

What set Louis Vuitton apart

Over-represented in this house's looks compared with the rest of the season.

Cap accessoryCap headwearLogo / monogram detailSneakers footwearSporty-luxe styleSneakers accessory

The palette

Share of garment area across 79 looks, measured from the clothes (skin and set excluded).

Silhouettes

Straight / tubular72%
Oversized39%
Boxy37%
High-rise20%
Inverted triangle / strong shoulder11%

Share of the 79 tagged looks.

Fabrics & textures

Cotton / poplin84%
Wool / tailoring cloth51%
Knit33%
Denim22%
Jersey15%

Textures

SmoothRibbedFuzzy / brushedBouclé / nubbyCrumpled / creased

Finish

MatteWashed / fadedSatin sheenBrushed / nappedGlossy / patent

The details

Logo / monogramUtility pocketsPleatsLacing / tiesBelts

Patterns

SolidStripesPinstripeFloralGraphic / logo

Key pieces

ShirtTrousersWide-leg trousersBlazerJeans

Cut

Relaxed94%
Regular81%
Oversized28%
Fitted9%
Skin-tight4%

Fit, share of looks.

Styling

Footwear

SneakersDerbies / oxfordsAnkle bootsLoafers

How it was worn

LayeredTucked inOpen / unbuttonedTonal head to toeMatching set / co-ord

Mood

RelaxedNostalgicElegantPlayfulSporty

References

1970s1990s2000s / y2k1980sSport / athleticNauticalWorkwearOutdoor / gorpcoreUniform / school

The character of the clothes

Louis Vuitton sat near the middle of the season on colour and texture.

DarkerLighter
MutedVivid
CoolerWarmer
SmoothTextured & printed

Louis Vuitton against every other house measured so far

Also in Paris

Paris field notes →

Rick Owens, look 1 — Rick Owens113 looks

Kimhekim69 looks

Dries Van Noten, look 1 — Dries Van Noten68 looks

Dior, look 1 — Dior66 looks