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WWDRemembering Toukie Smith, a Trailblazer Who Redefined Runway Beauty FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesParis: 8,760 looks from 207 houses, now on the map WWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech Seriously Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesMilan: 8,355 looks from 179 houses, now on the map WWDNationwide Ground Stop Freezes US Flights, Backs Up Air Cargo FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDOn the Line: What’s Going on in Bangladesh?FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesNew York: 1,556 looks from 35 houses, now on the map WWDUS Promises India Will See Lower Tariffs Than Competitors in Trade Deal FashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and More FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLondon: 618 looks from 18 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map Field NotesMadrid: 31 looks from 1 houses, now on the map

WWDRemembering Toukie Smith, a Trailblazer Who Redefined Runway Beauty FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesParis: 8,760 looks from 207 houses, now on the map WWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech Seriously Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesMilan: 8,355 looks from 179 houses, now on the map WWDNationwide Ground Stop Freezes US Flights, Backs Up Air Cargo FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDOn the Line: What’s Going on in Bangladesh?FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesNew York: 1,556 looks from 35 houses, now on the map WWDUS Promises India Will See Lower Tariffs Than Competitors in Trade Deal FashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and More FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLondon: 618 looks from 18 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map Field NotesMadrid: 31 looks from 1 houses, now on the map

Spring/Summer 2027 · Runway colour trends · June to November · 9 fashion weeks · 7,548 looks measured

Spring/Summer 2027 in motion

How the colours on the runway shifted from one fashion week to the next, measured from the clothes in every look.

Menswear and co-ed shows

Black dressed 17% of every garment this season. The colour on the rise was white, from 4.7% to 8.8%. Fading: black.

Paris SS27, played out

Womenswear at Paris Fashion Week, day by day · each plays once and holds · free to embed, or download as a GIF

Paris Womenswear SS27 · 8 days of shows

The Paris palette, day by day

Share of all garment area, counted after each day of shows. White pieces made up the largest share on day one; from day two, black clothing did, ending at 23%. The first true colour was chocolate brown, in eighth place.

AfterDay 8Mon 5 Oct · 1 show · 2,344 looks counted

3White7.2%

1Black22.6%

2Charcoal11.5%

4Ivory6.8%

6Beige5.6%

7Grey5.3%

5Silver6.5%

9Tan4.4%

11Pink2.4%

16Coral1.4%

8Chocolate brown5.2%

10Navy3.1%

14Denim blue1.8%

12Olive2.2%

Source: Fashion Field Notes · colours measured from 2,344 runway looks at Paris Fashion Week Womenswear SS27, 28 Sept–5 Oct 2026Embed this · GIF

Paris Womenswear SS27 · 8 days of shows

Nearly 1 in 3 looks in Paris was sheer

Looks with sheer or semi-sheer fabric: 692 of 2,346. 50 of the 56 shows sent out at least one.

29%of looks were sheer or semi-sheerNearly 1 in 3 looksEach dot is 1% of the looks

Source: Fashion Field Notes · 2,346 runway looks tagged by AI at Paris Fashion Week Womenswear SS27, 28 Sept–5 Oct 2026Embed this · GIF

Paris Womenswear SS27 · 8 days of shows

1 in 10 looks in Paris featured chocolate brown

Chocolate brown made up at least 15% of the clothes in 237 of 2,344 looks. After the neutrals (black, white, grey, beige and navy) it was the week's biggest colour.

10%of looks featured chocolate brown1 in 10 looksEach dot is 1% of the looks

Source: Fashion Field Notes · colours measured from 2,344 runway looks at Paris Fashion Week Womenswear SS27, 28 Sept–5 Oct 2026Embed this · GIF

Colour, week by week

Each bar is one fashion week, in date order, split into every colour its clothes were made of · hover for the share

Florence Pitti Uomo 110 · 16 Jun133 looks

Milan Men's SS27 · 19 Jun1,628 looks

Paris Men's SS27 · 23 Jun1,105 looks

Berlin SS27 · 2 Jul985 looks

Copenhagen SS27 · 4 Aug1,013 looks

Tokyo SS27 · 31 Aug685 looks

Mexico City Fashion Week Mexico SS27 · 12 Oct267 looks

São Paulo (Oct 2026) · 13 Oct287 looks

Lagos 2026 · 28 Oct1,408 looks

Rising and fading

June–July (4 weeks) compared with August–October (5 weeks)

On the rise

White4.7% → 8.8% of the garments↑Red1.6% → 4.2% of the garments↑Pink2.2% → 3.8% of the garments↑Silver7.1% → 8.4% of the garments↑

Fading

Black19.0% → 15.0% of the garments↓Charcoal11.8% → 9.0% of the garments↓Grey6.7% → 4.5% of the garments↓Beige5.6% → 3.6% of the garments↓

The mood of the clothes

One point per fashion week; hover for the week

How light the clothes were

0 is black, 100 is white

How vivid the colour was

higher is more saturated

Share of neutrals

black, white, grey, beige and the like

Texture and print

higher is busier surfaces

Every colour of the season

Share of garment area · line shows each fashion week in order

Black17.1% of garments · in 215 shows Charcoal10.4% of garments · in 210 shows Silver7.7% of garments · in 192 shows White6.7% of garments · in 193 shows Ivory5.9% of garments · in 179 shows Navy5.8% of garments · in 175 shows Grey5.6% of garments · in 182 shows Beige4.6% of garments · in 170 shows Chocolate brown4.3% of garments · in 152 shows Denim blue4.1% of garments · in 163 shows Tan3.1% of garments · in 157 shows Pink3.0% of garments · in 126 shows Red2.9% of garments · in 124 shows Burgundy2.5% of garments · in 116 shows Olive2.1% of garments · in 109 shows Sky blue1.9% of garments · in 107 shows Coral1.5% of garments · in 111 shows Cobalt blue1.0% of garments · in 52 shows Lilac0.8% of garments · in 62 shows Teal0.7% of garments · in 59 shows Butter yellow0.6% of garments · in 53 shows Sage0.6% of garments · in 55 shows Purple0.6% of garments · in 45 shows Hot pink0.5% of garments · in 46 shows Gold0.5% of garments · in 45 shows Mustard0.5% of garments · in 41 shows

Shape, fabric and style over time

From our AI description of every look

Straight: KOLYA BOGATYREV — Straightin 42% of looksPeaked at Florence, 16 Jun (62%)

Oversized: Impari — Oversizedin 30% of looksPeaked at Paris, 23 Jun (47%)

High-rise: Caro Editions — High-risein 22% of looksPeaked at Paris, 23 Jun (30%)

Boxy: CASCINELLI — Boxyin 18% of looksPeaked at Paris, 23 Jun (23%)

Inverted triangle: Fruché — Inverted trianglein 16% of looksPeaked at Paris, 23 Jun (23%)

Column: MALAIKARAISS — Columnin 16% of looksPeaked at São Paulo, 13 Oct (31%)

Asymmetric: Ammi — Asymmetricin 16% of looksPeaked at São Paulo, 13 Oct (26%)

Draped: Haderlump Atelier Berlin — Drapedin 10% of looksPeaked at Lagos, 28 Oct (18%)

Fitted: Clara Colette Miramon — Fittedin 9% of looksPeaked at Berlin, 2 Jul (20%)

Sculptural: BRIDGET AWOSIKA — Sculpturalin 8% of looksPeaked at São Paulo, 13 Oct (14%)

Share of looks at each fashion week, in date order (9 weeks, 7,581 looks described by our AI tagger). The dot marks the peak. Photos open the house.

Where the clothes came from

Cultural influences →

38% of shows drew on a specific dress or craft tradition. The most referenced: tartan / kilt, adire and pankou / frog closures.

East Asia 16.6% of shows
West Africa 7.1% of shows
European folk & regional dress 13.2% of shows
South Asia 5.2% of shows
Latin America & Caribbean 2.1% of shows

The fortnightly digest

These charts, in your inbox

One email every two weeks: the trends rising and fading across every city we cover, with the numbers behind them.