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Fashion Field Notes
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Couture Fall/Winter 2026 · Runway colour trends · July to July · 1 fashion weeks · 713 looks measured

Couture Fall/Winter 2026 in motion

How the colours on the runway shifted from one fashion week to the next, measured from the clothes in every look.

Black dressed 25% of every garment this season.

Paris SS27, played out

Womenswear at Paris Fashion Week, day by day · each plays once and holds · free to embed, or download as a GIF

Paris Womenswear SS27 · 8 days of shows

The Paris palette, day by day

Share of all garment area, counted after each day of shows. White pieces made up the largest share on day one; from day two, black clothing did, ending at 23%. The first true colour was chocolate brown, in eighth place.

AfterDay 8Mon 5 Oct · 1 show · 2,344 looks counted
3White7.2%
1Black22.6%
2Charcoal11.5%
4Ivory6.8%
6Beige5.6%
7Grey5.3%
5Silver6.5%
9Tan4.4%
11Pink2.4%
16Coral1.4%
8Chocolate brown5.2%
10Navy3.1%
14Denim blue1.8%
12Olive2.2%
Source: Fashion Field Notes · colours measured from 2,344 runway looks at Paris Fashion Week Womenswear SS27, 28 Sept–5 Oct 2026Embed this · GIF

Paris Womenswear SS27 · 8 days of shows

Nearly 1 in 3 looks in Paris was sheer

Looks with sheer or semi-sheer fabric: 692 of 2,346. 50 of the 56 shows sent out at least one.

29%of looks were sheer or semi-sheerNearly 1 in 3 looksEach dot is 1% of the looks
Source: Fashion Field Notes · 2,346 runway looks tagged by AI at Paris Fashion Week Womenswear SS27, 28 Sept–5 Oct 2026Embed this · GIF

Paris Womenswear SS27 · 8 days of shows

1 in 10 looks in Paris featured chocolate brown

Chocolate brown made up at least 15% of the clothes in 237 of 2,344 looks. After the neutrals (black, white, grey, beige and navy) it was the week's biggest colour.

10%of looks featured chocolate brown1 in 10 looksEach dot is 1% of the looks
Source: Fashion Field Notes · colours measured from 2,344 runway looks at Paris Fashion Week Womenswear SS27, 28 Sept–5 Oct 2026Embed this · GIF

Colour, week by week

Each bar is one fashion week, in date order, split into every colour its clothes were made of · hover for the share
Paris FW26 · 6 Jul652 looks

The mood of the clothes

One point per fashion week; hover for the week

0 is black, 100 is white

higher is more saturated

black, white, grey, beige and the like

higher is busier surfaces

Every colour of the season

Share of garment area · line shows each fashion week in order
Black24.5% of garments · in 18 showsIvory9.8% of garments · in 18 showsCharcoal8.8% of garments · in 18 showsBeige8.5% of garments · in 17 showsGrey7.6% of garments · in 17 showsWhite5.8% of garments · in 15 showsSilver4.1% of garments · in 13 showsTan4.0% of garments · in 17 showsChocolate brown3.7% of garments · in 16 showsBurgundy3.3% of garments · in 13 showsCoral2.7% of garments · in 10 showsRed2.4% of garments · in 10 showsNavy1.9% of garments · in 11 showsPink1.8% of garments · in 9 showsOlive1.8% of garments · in 10 showsDenim blue1.3% of garments · in 11 showsButter yellow0.7% of garments · in 4 showsHot pink0.7% of garments · in 5 showsCobalt blue0.6% of garments · in 6 showsPurple0.5% of garments · in 5 shows

Shape, fabric and style over time

From our AI description of every look
Column: GIORGIO ARMANI
Columnin 51% of looksPeaked at Paris, 6 Jul (51%)
Sculptural: VIKTOR&ROLF
Sculpturalin 33% of looksPeaked at Paris, 6 Jul (33%)
Hourglass: ELIE SAAB
Hourglassin 26% of looksPeaked at Paris, 6 Jul (26%)
Fitted: RAHUL MISHRA
Fittedin 25% of looksPeaked at Paris, 6 Jul (25%)
Straight: JULIE DE LIBRAN
Straightin 20% of looksPeaked at Paris, 6 Jul (20%)
Asymmetric: Dior
Asymmetricin 18% of looksPeaked at Paris, 6 Jul (18%)
Inverted triangle: Chanel
Inverted trianglein 18% of looksPeaked at Paris, 6 Jul (18%)
Draped: ELIE SAAB
Drapedin 17% of looksPeaked at Paris, 6 Jul (17%)
Mermaid: STÉPHANE ROLLAND
Mermaidin 15% of looksPeaked at Paris, 6 Jul (15%)
A-line: VIKTOR&ROLF
A-linein 14% of looksPeaked at Paris, 6 Jul (14%)

Share of looks at each fashion week, in date order (1 weeks, 652 looks described by our AI tagger). The dot marks the peak. Photos open the house.

Where the clothes came from

Cultural influences →

38% of shows drew on a specific dress or craft tradition. The most referenced: tartan / kilt, adire and pankou / frog closures.

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