Milan Fashion Week SS25 · Runway show Womenswear
Etro
By Marco De Vincenzo. 42 looks, shown 17 September 2024 in Milan.
The show
The collection, look by look
MILANO MODA DONNA - 17/23 SETTEMBRE 2024 · SS25Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.
1Look 1 of 42
Who designs Etro
etro.com ↗The creative director's post is open. Marco De Vincenzo left in March 2026 after 3 years; no successor has been named.
Former creative director
Marco De Vincenzo
June 2022 to March 2026 · 3 years
Italian, born 1978
Sicilian designer who trained at the Istituto Europeo di Design in Rome and spent many years designing leather goods at Fendi while running his own label. As Etro's first creative director from outside the founding family he oversaw women's, men's and home, reworking the paisley archive with a lighter, more colourful touch.
Their runway style →Traditions in the collection
Cultural influences →7 of Etro's 143 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Italy.
Adras / atlas ikat · Central Asian (unspecified) · Central Asia3 looksItaly → Central Asian (unspecified)
“Feathered, blurred-edge abstract medallion shapes in green, rust, teal and cream mimic ikat dye bleed; printed on metallic jersey. Could equally reference Indian or Southeast Asian ikat.”
Kilim / persian carpet motif · Middle Eastern (unspecified) · Middle East & North Africa2 looksItaly → Middle Eastern (unspecified)
“Velvet print with central medallions, palmette and rosette fillers, scalloped borders on deep red, green, gold ground in carpet-like layout; Persian or Mughal floral readings possible.”
Tartan / kilt · Scotland · European folk & regional dressLook 50Italy → Scotland
“Woven multicolour sett of crossing red, green, blue and yellow stripes on a wine-red ground. A Scottish tartan-style check, reworked as a brushed wool scarf.”
Hand block print · India · South AsiaLook 28Italy → India
“Scattered small floral butis and rosettes in madder-red tones, plus repeating patterned border bands at hem and scarf edges, as in Indian block-printed cottons; here rendered on sheer chiffon.”
Kashmir shawl / pashmina · India · South AsiaLook 29Italy → India
“Plain ground with dense ornamental end-border panels of cone motifs and narrow guard stripes, mirroring the field-and-border structure of Kashmir shawls.”
The fortnightly digest
Etro, in context
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