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Milan Men's SS27 · Runway show Menswear

Etro

36 looks, shown 19 June 2026 in Milan. Known this season for paisley, bohemian, boho-luxe.

36Looks
2.1%Of the week's looks
18th / 39Largest show
Chocolate brownLead colour

The collection, look by look

MILANO MODA UOMO - 19/23 GIUGNO 2026 · SS27

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 36
Chocolate brownHot pinkNavyIvoryGreyTanOliveBeige
Look 11

Look 1 of 36

Paisley suede duster over orange check shirt and pleated taupe trousers

A traveller's wardrobe rendered in tonal paisley: the house motif is tone-on-tone on a long suede duster and embossed into the luggage, warmed by a sunset-orange shirt for relaxed heritage dressing.

Chocolate brown 39%Tan 38%Black 13%Beige 10%
Shape
high-rise · straight · relaxed
Pieces
shirt · trench coat · trousers
Fabric
silk · suede · wool · fuzzy
Details
belts · pleats · check · paisley
Styling
loafers · layered · open · tucked in
Mood
elegant · nostalgic · relaxed

What set Etro apart

Over-represented in this house's looks compared with the rest of the season.

Paisley patternBohemian styleBoho-luxe styleScarf accessory1970s eraNostalgic mood

The palette

Share of garment area across 36 looks, measured from the clothes (skin and set excluded).

Silhouettes

  • Straight / tubular81%
  • High-rise47%
  • Boxy17%
  • Oversized3%
  • Column3%

Share of the 36 tagged looks.

What the collection was made of

Share of the 36 looks described by our AI tagger
  • Shirt83%
  • Trousers78%
  • Jacket33%
  • Blazer17%
  • Overshirt11%

Traditions in the collection

Cultural influences →

7 of Etro's 143 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Italy.

  • Adras / atlas ikat · Central Asian (unspecified) · Central Asia3 looks

    Italy → Central Asian (unspecified)

    “Large abstract blotches with blurred, feathered edges typical of warp-ikat, rendered in knit. Could also read as Indian or Southeast Asian ikat.”

  • Kilim / persian carpet motif · Iran · Middle East & North Africa2 looks

    Italy → Iran

    “Large central medallion with scalloped border and pendant forms, rosettes and arabesque floral fill on a dark ground, laid out like a Persian carpet field.”

  • Tartan / kilt · Scotland · European folk & regional dressLook 50

    Italy → Scotland

    “Woven multicolour sett of crossing red, green, blue and yellow stripes on a wine-red ground. A Scottish tartan-style check, reworked as a brushed wool scarf.”

  • Hand block print · India · South AsiaLook 28

    Italy → India

    “Scattered small floral butis and rosettes in madder-red tones, plus repeating patterned border bands at hem and scarf edges, as in Indian block-printed cottons; here rendered on sheer chiffon.”

  • Kashmir shawl / pashmina · India · South AsiaLook 29

    Italy → India

    “Plain ground with dense ornamental end-border panels of cone motifs and narrow guard stripes, mirroring the field-and-border structure of Kashmir shawls.”

The character of the clothes

Etro's clothes were more vivid, more classic and more wearable than most of the season.

  • DarkerLighter
  • MutedVividmore vivid than 90% of collections
  • CoolerWarmer
  • SmoothTextured & printed
  • CasualFormal
  • ClassicDaringmore classic than 79% of collections
  • ExperimentalWearablemore wearable than 85% of collections

Etro against every other house measured so far

Also in Milan, Spring/Summer 2027

Milan field notes →

The fortnightly digest

Etro, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.