Milan Men's SS27 · Runway show Menswear
Etro
36 looks, shown 19 June 2026 in Milan. Known this season for paisley, bohemian, boho-luxe.
The collection, look by look
MILANO MODA UOMO - 19/23 GIUGNO 2026 · SS27Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.
Look 1 of 36
Paisley suede duster over orange check shirt and pleated taupe trousers
A traveller's wardrobe rendered in tonal paisley: the house motif is tone-on-tone on a long suede duster and embossed into the luggage, warmed by a sunset-orange shirt for relaxed heritage dressing.
What set Etro apart
Over-represented in this house's looks compared with the rest of the season.
The palette
Share of garment area across 36 looks, measured from the clothes (skin and set excluded).
Silhouettes
Share of the 36 tagged looks.
What the collection was made of
Share of the 36 looks described by our AI taggerTraditions in the collection
Cultural influences →7 of Etro's 143 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Italy.
- Adras / atlas ikat · Central Asian (unspecified) · Central Asia3 looks
Italy → Central Asian (unspecified)
“Large abstract blotches with blurred, feathered edges typical of warp-ikat, rendered in knit. Could also read as Indian or Southeast Asian ikat.”
- Kilim / persian carpet motif · Iran · Middle East & North Africa2 looks
Italy → Iran
“Large central medallion with scalloped border and pendant forms, rosettes and arabesque floral fill on a dark ground, laid out like a Persian carpet field.”
- Tartan / kilt · Scotland · European folk & regional dressLook 50
Italy → Scotland
“Woven multicolour sett of crossing red, green, blue and yellow stripes on a wine-red ground. A Scottish tartan-style check, reworked as a brushed wool scarf.”
- Hand block print · India · South AsiaLook 28
Italy → India
“Scattered small floral butis and rosettes in madder-red tones, plus repeating patterned border bands at hem and scarf edges, as in Indian block-printed cottons; here rendered on sheer chiffon.”
- Kashmir shawl / pashmina · India · South AsiaLook 29
Italy → India
“Plain ground with dense ornamental end-border panels of cone motifs and narrow guard stripes, mirroring the field-and-border structure of Kashmir shawls.”
The character of the clothes
Etro's clothes were more vivid, more classic and more wearable than most of the season.
- DarkerLighter
- MutedVividmore vivid than 90% of collections
- CoolerWarmer
- SmoothTextured & printed
- CasualFormal
- ClassicDaringmore classic than 79% of collections
- ExperimentalWearablemore wearable than 85% of collections
Etro against every other house measured so far
Also in Milan, Spring/Summer 2027
Milan field notes →The fortnightly digest
Etro, in context
Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.
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