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Milan Men's FW26 · Runway show Menswear

Etro

58 looks, shown 16 January 2026 in Milan. Known this season for sculptural headpiece, paisley, costume / theatrical.

58Looks
2.9%Of the week's looks
12th / 38Largest show
BlackLead colour

The collection, look by look

MILANO MODA UOMO - 16/20 GENNAIO 2026 · FW26

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 58
BlackChocolate brownBurgundyTanCoralCharcoalPinkNavy
Look 11

Look 1 of 58

Houndstooth suit with sequinned lapels, knit sash and eagle mask

A mannequin presentation that skews Savile Row tailoring with sequinned lapel trim, a sweater knotted like a sash and a surreal eagle head, turning gentlemanly tweed into witty, theatrical dandyism.

Coral 49%Chocolate brown 32%Black 19%
Shape
straight · relaxed
Pieces
blazer · knit sweater · shirt · trousers
Fabric
cotton · knit · sequins · wool
Details
beading · belts · knots · houndstooth
Styling
loafers · belted over · layered · matching set
Mood
playful · subversive · whimsical

What set Etro apart

Over-represented in this house's looks compared with the rest of the season.

Sculptural headpiece headwearPaisley patternCostume / theatrical referenceWhimsical moodMaximalist styleScarf accessory

The palette

Share of garment area across 57 looks, measured from the clothes (skin and set excluded).

Silhouettes

  • Straight / tubular62%
  • Wrap17%
  • Boxy7%
  • High-rise5%
  • Inverted triangle / strong shoulder3%

Share of the 58 tagged looks.

What the collection was made of

Share of the 58 looks described by our AI tagger
  • Shirt67%
  • Trousers52%
  • Scarf45%
  • Blazer31%
  • Coat29%

Traditions in the collection

Cultural influences →

7 of Etro's 143 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Italy.

  • Adras / atlas ikat · Central Asian (unspecified) · Central Asia3 looks

    Italy → Central Asian (unspecified)

    “Large abstract blotches with blurred, feathered edges typical of warp-ikat, rendered in knit. Could also read as Indian or Southeast Asian ikat.”

  • Kilim / persian carpet motif · Iran · Middle East & North Africa2 looks

    Italy → Iran

    “Large central medallion with scalloped border and pendant forms, rosettes and arabesque floral fill on a dark ground, laid out like a Persian carpet field.”

  • Tartan / kilt · Scotland · European folk & regional dressLook 50

    Italy → Scotland

    “Woven multicolour sett of crossing red, green, blue and yellow stripes on a wine-red ground. A Scottish tartan-style check, reworked as a brushed wool scarf.”

  • Hand block print · India · South AsiaLook 28

    Italy → India

    “Scattered small floral butis and rosettes in madder-red tones, plus repeating patterned border bands at hem and scarf edges, as in Indian block-printed cottons; here rendered on sheer chiffon.”

  • Kashmir shawl / pashmina · India · South AsiaLook 29

    Italy → India

    “Plain ground with dense ornamental end-border panels of cone motifs and narrow guard stripes, mirroring the field-and-border structure of Kashmir shawls.”

The character of the clothes

Etro's clothes were darker and warmer than most of the season.

  • DarkerLighterdarker than 94% of collections
  • MutedVivid
  • CoolerWarmerwarmer than 84% of collections
  • SmoothTextured & printed
  • CasualFormal
  • ClassicDaring
  • ExperimentalWearable

Etro against every other house measured so far

Also in Milan, Fall/Winter 2026

Milan field notes →

The fortnightly digest

Etro, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.