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← The Designers

Creative director, Etro (until March 2026)

Marco De Vincenzo

Italian, born 1978

Sicilian designer who trained at the Istituto Europeo di Design in Rome and spent many years designing leather goods at Fendi while running his own label. As Etro's first creative director from outside the founding family he oversaw women's, men's and home, reworking the paisley archive with a lighter, more colourful touch.

Houses

Their runway, measured

57 looks in 4 shows

Next to every runway we track, Marco De Vincenzo's looks are darker, less neutral, warmer and less tonal.

Colours

Share of garment area across their looks; × is against every runway.

Colour and surface

  • Lightness21/100darker · all runways 39/100
  • Colour saturation12.6about average · all runways 12.6
  • Neutrals45%less neutral · all runways 60%
  • Warm hues90%warmer · all runways 70%
  • Tonal looks7%less tonal · all runways 33%
  • Colour-blockingΔE 40more colour-blocked · all runways ΔE 35
  • Surface texture6.22more textured · all runways 5.06
  • Sheen0.119shinier · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Paisley 39.2×Houndstooth 9.6×Dandy 9.5×Wrap 8.7×Whimsical 7.5×Mohair / fuzzy knit 7.4×Chunky knit 5.9×Scarf / stole 5.6×

Silhouettes

  • Straight / tubular 62%1.6×
  • Wrap 17%8.7×
  • Boxy 7%42% less
  • High-rise 5%72% less
  • Inverted triangle / strong shoulder 3%81% less

Materials

  • Wool / tailoring cloth 67%2.2×
  • Knit 52%2.6×
  • Silk / satin 43%1.8×
  • Cotton / poplin 41%1.3×
  • Mohair / fuzzy knit 19%7.4×

Details

  • Belts 40%2.0×
  • Piping / contrast stitching 19%
  • Utility pockets 19%1.4×
  • Knots / twists 14%1.8×
  • Oversized collar 10%

Patterns

  • Paisley 45%39.2×
  • Stripes 31%4.4×
  • Abstract print 24%5.1×
  • Check / plaid 24%4.4×
  • Geometric 10%3.0×

Mood

  • Whimsical 69%7.5×
  • Nostalgic 43%2.9×
  • Subversive 34%3.1×
  • Dramatic 33%2.5×
  • Dark 24%1.9×

Era references

  • 1970s 33%2.9×
  • 1960s 2%41% less
  • 1930s 2%1.4×

From the AI tags on 58 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections