Milan Fashion Week FW24 · Runway show Womenswear
Fendi
By Silvia Venturini Fendi. 55 looks, shown 20 February 2024 in Milan.
The show
The collection, look by look
MILANO MODA DONNA - 20/26 FEBBRAIO 2024 · FW24Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.
Look 1 of 55
Who designs Fendi
fendi.com ↗Chief creative officer
Maria Grazia Chiuri
Since October 2025 · 1 year
Italian, born 1964
Roman designer who studied at the Istituto Europeo di Design and began her career in Fendi's accessories team in the late 1980s and 1990s. She spent 17 years at Valentino, latterly as co-creative director with Pierpaolo Piccioli, then led Dior womenswear from 2016 to 2025, known for feminist messaging and craft collaborations.
Their runway style →Before: Silvia Venturini Fendi.
Traditions in the collection
Cultural influences →4 of Fendi's 152 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Italy.
Embroidered sheepskin folk waistcoat · European (unspecified) · European folk & regional dressLook 32Own region
“Black cropped waistcoat edged with curly shearling trim, gold scrolling soutache-style braid on fronts; recalls Balkan/Greek/Romanian/Hungarian folk sheepskin vests (cojoc, fermeli)”
Gajtan / gold cord scroll appliqué · Balkans · European folk & regional dressLook 31Italy → Balkans
“Couched gold cord in spiralling scrolls and vertical drops running down black front panels, like Balkan/Ottoman-Greek fermeli or jelek braidwork; Hungarian or Romanian readings also possible.”
Sfifa braid trim · Morocco · Middle East & North AfricaLook 33Italy → Morocco
“Gold cord edging runs along the front opening, hem and cuffs, with clustered parallel cord lines on the shoulders. This resembles Moroccan sfifa/passementerie trim on robes.”
Kurta · South Asian (unspecified) · South AsiaLook 37Italy → South Asian (unspecified)
“Long band-collar pullover tunic with deep open placket, worn untucked-length over loose wide trousers in matching cloth, reading as a kurta-and-pyjama silhouette in pinstripe cotton.”
The fortnightly digest
Fendi, in context
Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.
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