Milan Fashion Week SS27 · Runway show Womenswear
Etro
49 looks, shown 22 September 2026 in Milan. Known this season for crossbody, paisley, bohemian.
The collection, look by look
MILANO MODA DONNA - 22/28 SETTEMBRE 2026 · SS27Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.
Look 1 of 49
Blush dotted chiffon high-low ruffle dress with lace-up ballet flats
A 70s boho romance reworked through extreme high-low proportion: a mini at the front that cascades into a floor-sweeping ruffled train, grounded by a hefty gold collar and lace-up flats.
What set Etro apart
Over-represented in this house's looks compared with the rest of the season.
The palette
- Tan38%
- Coral / peach15%
- Beige / camel14%
- Chocolate brown14%
- Grey4%
- Red4%
Share of garment area across 49 looks, measured from the clothes (skin and set excluded).
Silhouettes
Share of the 49 tagged looks.
What the collection was made of
Share of the 49 looks described by our AI taggerTraditions in the collection
Cultural influences →7 of Etro's 143 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Italy.
- Adras / atlas ikat · Central Asian (unspecified) · Central Asia3 looks
Italy → Central Asian (unspecified)
“Large abstract blotches with blurred, feathered edges typical of warp-ikat, rendered in knit. Could also read as Indian or Southeast Asian ikat.”
- Kilim / persian carpet motif · Iran · Middle East & North Africa2 looks
Italy → Iran
“Large central medallion with scalloped border and pendant forms, rosettes and arabesque floral fill on a dark ground, laid out like a Persian carpet field.”
- Tartan / kilt · Scotland · European folk & regional dressLook 50
Italy → Scotland
“Woven multicolour sett of crossing red, green, blue and yellow stripes on a wine-red ground. A Scottish tartan-style check, reworked as a brushed wool scarf.”
- Hand block print · India · South AsiaLook 28
Italy → India
“Scattered small floral butis and rosettes in madder-red tones, plus repeating patterned border bands at hem and scarf edges, as in Indian block-printed cottons; here rendered on sheer chiffon.”
- Kashmir shawl / pashmina · India · South AsiaLook 29
Italy → India
“Plain ground with dense ornamental end-border panels of cone motifs and narrow guard stripes, mirroring the field-and-border structure of Kashmir shawls.”
The character of the clothes
Etro's clothes were lighter, more vivid, warmer, more textured and more classic than most of the season.
- DarkerLighterlighter than 85% of collections
- MutedVividmore vivid than 96% of collections
- CoolerWarmerwarmer than 98% of collections
- SmoothTextured & printedmore textured than 88% of collections
- CasualFormal
- ClassicDaringmore classic than 81% of collections
- ExperimentalWearable
Etro against every other house measured so far
Also in Milan, Spring/Summer 2027
Milan field notes →The fortnightly digest
Etro, in context
Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.
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