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Milan Fashion Week SS27 · Runway show Womenswear

Etro

49 looks, shown 22 September 2026 in Milan. Known this season for crossbody, paisley, bohemian.

49Looks
2.1%Of the week's looks
16th / 52Largest show
TanLead colour

The collection, look by look

MILANO MODA DONNA - 22/28 SETTEMBRE 2026 · SS27

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 49
TanCoralBeigeChocolate brownGreyRedBurgundyOlive
Look 11

Look 1 of 49

Blush dotted chiffon high-low ruffle dress with lace-up ballet flats

A 70s boho romance reworked through extreme high-low proportion: a mini at the front that cascades into a floor-sweeping ruffled train, grounded by a hefty gold collar and lace-up flats.

Beige 83%Tan 17%
Shape
asymmetric · draped · tiered · relaxed
Pieces
dress
Fabric
chiffon · ruched
Details
cape back · cut-away · gathering · lacing
Styling
ballet flats · tonal head to toe
Mood
relaxed · romantic · serene

What set Etro apart

Over-represented in this house's looks compared with the rest of the season.

Crossbody bagPaisley patternBohemian styleStrappy heeled sandals footwearBoho-luxe styleBallet flats accessory

The palette

Share of garment area across 49 looks, measured from the clothes (skin and set excluded).

Silhouettes

  • Draped39%
  • Straight / tubular33%
  • Oversized27%
  • Column24%
  • Tiered / layered volume18%

Share of the 49 tagged looks.

What the collection was made of

Share of the 49 looks described by our AI tagger
  • Dress33%
  • Slip dress18%
  • Jacket12%
  • Bomber10%
  • Bra top10%

Traditions in the collection

Cultural influences →

7 of Etro's 143 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Italy.

  • Adras / atlas ikat · Central Asian (unspecified) · Central Asia3 looks

    Italy → Central Asian (unspecified)

    “Large abstract blotches with blurred, feathered edges typical of warp-ikat, rendered in knit. Could also read as Indian or Southeast Asian ikat.”

  • Kilim / persian carpet motif · Iran · Middle East & North Africa2 looks

    Italy → Iran

    “Large central medallion with scalloped border and pendant forms, rosettes and arabesque floral fill on a dark ground, laid out like a Persian carpet field.”

  • Tartan / kilt · Scotland · European folk & regional dressLook 50

    Italy → Scotland

    “Woven multicolour sett of crossing red, green, blue and yellow stripes on a wine-red ground. A Scottish tartan-style check, reworked as a brushed wool scarf.”

  • Hand block print · India · South AsiaLook 28

    Italy → India

    “Scattered small floral butis and rosettes in madder-red tones, plus repeating patterned border bands at hem and scarf edges, as in Indian block-printed cottons; here rendered on sheer chiffon.”

  • Kashmir shawl / pashmina · India · South AsiaLook 29

    Italy → India

    “Plain ground with dense ornamental end-border panels of cone motifs and narrow guard stripes, mirroring the field-and-border structure of Kashmir shawls.”

The character of the clothes

Etro's clothes were lighter, more vivid, warmer, more textured and more classic than most of the season.

  • DarkerLighterlighter than 85% of collections
  • MutedVividmore vivid than 96% of collections
  • CoolerWarmerwarmer than 98% of collections
  • SmoothTextured & printedmore textured than 88% of collections
  • CasualFormal
  • ClassicDaringmore classic than 81% of collections
  • ExperimentalWearable

Etro against every other house measured so far

Also in Milan, Spring/Summer 2027

Milan field notes →

The fortnightly digest

Etro, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.