Founder and creative director, Florania
Flora Rabitti
Italian
Designer and illustrator born in Mantua who founded Florania in 2021 after a research trip to Japan. The Milan label makes genderless ready-to-wear by hand between Milan and Mantua, using surplus fabrics and leathers in a circular production model. It joined the official Milan Fashion Week calendar in September 2023 and has collaborated with Max&Co. on a sustainable capsule.
Houses
Their runway, measured
54 looks in 4 showsNext to every runway we track, Flora Rabitti's looks are darker, more muted, more neutral and warmer.
Colours
- Black · 1.4× the average35%
- Charcoal14%
- Ivory / cream · 1.6× the average9%
- Grey7%
- Beige / camel7%
- Chocolate brown5%
- White3%
- Coral / peach · 2.3× the average3%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness34/100darker · all runways 39/100
- Colour saturation8.7more muted · all runways 12.6
- Neutrals72%more neutral · all runways 60%
- Warm hues80%warmer · all runways 70%
- Tonal looks17%less tonal · all runways 33%
- Colour-blockingΔE 33about average · all runways ΔE 35
- Surface texture5.09about average · all runways 5.06
- Sheen0.078shinier · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Clogs21.2×Footwear
In 1 of their 2 collections
- Distressing15.5×Detail
In 2 of their 2 collections
- Grunge-luxe14.9×Style
In 2 of their 2 collections
- Punk / grunge8.2×Style
In 2 of their 2 collections
- Exposed seams / deconstruction7.9×Detail
In 2 of their 2 collections
- Raw / frayed hems7.8×Detail
In 2 of their 2 collections
- Sheer mesh6.9×Material
In 2 of their 2 collections
- Crop top6.4×Garment
In 2 of their 2 collections
Silhouettes
- Asymmetric 52%3.3×
- Oversized 30%
- Straight / tubular 28%30% less
- Column 24%
- Draped 24%2.0×
Materials
- Chiffon / organza / tulle 33%2.6×
- Leather 31%3.2×
- Sheer mesh 30%6.9×
- Cotton / poplin 26%
- Silk / satin 26%
Details
- Raw / frayed hems 76%7.8×
- Cut-away / asymmetric hem 56%3.6×
- Distressing 44%15.5×
- Exposed seams / deconstruction 41%7.9×
- Hardware / studs / chains 33%2.5×
Patterns
- Abstract print 19%3.9×
- Ombre / gradient 11%5.0×
- Patchwork print 9%4.8×
- Abstract stripe / brushstroke 6%3.1×
- Floral 4%57% less
Mood
- Edgy 72%4.6×
- Dark 54%4.1×
- Romantic 39%2.4×
- Dramatic 26%1.9×
- Subversive 26%2.3×
Era references
- 1990s 26%3.5×
- Victorian 7%2.4×
- 2000s / y2k 6%2.8×
- 1970s 6%50% less
- 1930s 4%3.1×
From the AI tags on 54 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
Collection by collection
How their colours, surfaces and signatures moved from show to show, oldest firstHover a collection to read it; click its colours to open it.
Among designers
Flora Rabitti against the 190 other designers with at least 40 measured looks · each dot is a designer, click one to open themMost alike, on every colour and surface measureRolf Snoeren & Viktor Horsting · Christophe Lemaire & Sarah-Linh Tran · Viviano Sue · Kim Bekker
