Co-founder and artistic director, Viktor&Rolf
Rolf Snoeren
Dutch
Dutch designer who studied at the Arnhem Academy of Art and Design, where he met Viktor Horsting. The two co-founded Viktor&Rolf in Paris in 1993 after success at the Hyères festival, and built a reputation for conceptual couture and theatrical runway presentations. They are listed by the Paris couture federation as the house's artistic directors and show couture in Paris.
Houses
Their runway, measured
56 looks in 2 showsNext to every runway we track, Rolf Snoeren's looks are more muted, more neutral, warmer and less tonal.
Colours
- Black31%
- Charcoal16%
- Beige / camel · 2.6× the average13%
- Ivory / cream · 2.3× the average13%
- Grey6%
- Khaki / olive · 1.6× the average4%
- White3%
- Silver2%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness38/100about average · all runways 39/100
- Colour saturation9.5more muted · all runways 12.6
- Neutrals68%more neutral · all runways 60%
- Warm hues85%warmer · all runways 70%
- Tonal looks21%less tonal · all runways 33%
- Colour-blockingΔE 33about average · all runways ΔE 35
- Surface texture5.30about average · all runways 5.06
- Sheen0.081shinier · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers.
Silhouettes
- Sculptural / architectural 71%7.1×
- A-line 45%6.6×
- Inverted triangle / strong shoulder 41%2.2×
- Hourglass / cinched waist 32%3.2×
- Column 29%1.4×
Materials
- Silk / satin 29%
- Chiffon / organza / tulle 23%1.8×
- Metallic / lame 21%5.9×
- Satin-back crepe / crepe 18%4.3×
- Linen 18%3.7×
Details
- Padding / sculpted volume 71%5.1×
- Shoulder emphasis 50%2.7×
- Ruffles 32%4.4×
- Gathering 30%2.1×
- Pleats 29%1.8×
Patterns
- Ombre / gradient 9%4.0×
- Colour-block 7%
- Geometric 4%
- Check / plaid 4%35% less
- Abstract print 2%63% less
Mood
- Austere 61%3.1×
- Dramatic 57%4.3×
- Elegant 48%
- Dark 34%2.6×
- Powerful 32%2.1×
Era references
- Victorian 21%6.9×
- 1950s 7%2.9×
- 1960s 5%1.8×
- 1980s 5%
- 1940s 2%1.4×
From the AI tags on 56 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
