Press
WWDRemembering Toukie Smith, a Trailblazer Who Redefined Runway BeautyFashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedMr Marvis surpasses 25-store target and eyes new European marketsField NotesParis: 8,760 looks from 207 houses, now on the mapWWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech SeriouslyFashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring ModelsFashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesMilan: 8,355 looks from 179 houses, now on the mapWWDNationwide Ground Stop Freezes US Flights, Backs Up Air CargoFashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear RainforestFashionUnitedRimowa and Maison Margiela release limited-edition travel setField NotesTokyo: 1,743 looks from 54 houses, now on the mapWWDOn the Line: What’s Going on in Bangladesh?FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury FashionFashionUnitedMade in France: Mélenchon wants to revive French textile industryField NotesNew York: 1,556 looks from 35 houses, now on the mapWWDUS Promises India Will See Lower Tariffs Than Competitors in Trade DealFashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and MoreFashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswearField NotesCopenhagen: 1,455 looks from 51 houses, now on the mapField NotesLagos: 1,409 looks from 50 houses, now on the mapField NotesBerlin: 985 looks from 41 houses, now on the mapField NotesLondon: 618 looks from 18 houses, now on the mapField NotesSão Paulo: 287 looks from 8 houses, now on the mapField NotesMexico City: 267 looks from 9 houses, now on the mapField NotesFlorence: 137 looks from 3 houses, now on the mapField NotesSydney: 127 looks from 4 houses, now on the mapField NotesSeoul: 37 looks from 1 houses, now on the mapField NotesMadrid: 31 looks from 1 houses, now on the map
Fashion Field Notes
For Publications

Paris Haute Couture FW26 · Runway show Womenswear

Viktor&Rolf

24 looks, shown 8 July 2026 in Paris. Known this season for glitter / embellished, linen, metallic.

24Looks
3.7%Of the week's looks
16th / 18Largest show
BeigeLead colour

The show

The collection, look by look

Haute Couture Fall/Winter 2026-2027 · HC-FW26

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 24
BeigeIvoryOliveGreyWhiteChocolate brownTanSilver
Look 11

Look 1 of 24

Belted beige woven wrap coat with kimono sleeves and ivory lining

A single cocooning wrap in a coarse, net-like woven fibre turns the kimono shape into quiet couture; the ivory lining glimpsed at the slit and the dropped, curved sleeves give the volume its softness.

Ivory 67%Beige 27%Tan 6%
Shape
cocoon · oversized · wrap
Pieces
kimono-inspired
Fabric
raffia · bouclé · jacquard
Details
belts · lacing · slits · visible lining
Styling
ballet flats · belted over · tonal head to toe
Mood
austere · elegant · serene

What set Viktor&Rolf apart

Over-represented in this house's looks compared with the rest of the season.

Glitter / embellished makeupLinen materialMetallic finishColour on lids makeupMetallic / lame materialA-line silhouette

The palette

Share of garment area across 24 looks, measured from the clothes (skin and set excluded).

Silhouettes

  • A-line67%
  • Sculptural / architectural63%
  • Tiered / layered volume33%
  • Inverted triangle / strong shoulder33%
  • Hourglass / cinched waist21%

Share of the 24 tagged looks.

What the collection was made of

Share of the 24 looks described by our AI tagger
  • Gown58%
  • Dress21%
  • Cape17%
  • Slip dress8%
  • Jacket8%

Traditions in the collection

Cultural influences →

1 of Viktor&Rolf's 56 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Netherlands.

  • Kimono · Japan · East AsiaLook 25

    Netherlands → Japan

    “Crossover wrapped V front with deep rectangular hanging sleeves extended along a horizontal pole, recalling a kimono displayed on an ikō rack; heavily reworked drape.”

The character of the clothes

Viktor&Rolf's clothes were lighter, warmer, more textured, more formal, more daring and more experimental than most of the season.

  • DarkerLighterlighter than 96% of collections
  • MutedVivid
  • CoolerWarmerwarmer than 99% of collections
  • SmoothTextured & printedmore textured than 91% of collections
  • CasualFormalmore formal than 97% of collections
  • ClassicDaringmore daring than 95% of collections
  • ExperimentalWearablemore experimental than 98% of collections

Viktor&Rolf against every other house measured so far

Also in Paris, Couture Fall/Winter 2026

Paris field notes →
  1. 1Dior66 looksWhite
  2. 2Chanel63 looksBlack
  3. 3Giorgio Armani57 looksBlack
  4. 4Elie Saab57 looksBlack
  5. 5Georges Hobeika44 looksGrey
  6. 6Rahul Mishra36 looksBlack

The fortnightly digest

Viktor&Rolf, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.