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Fashion Field Notes
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Milan Fashion Week SS27 · Runway show Womenswear

Florania

By Flora Rabitti. 25 looks, shown 24 September 2026 in Milan. Known this season for braids / plaits, distressed / worn, halter.

Founded 2021

25Looks
0.4%Of the week's looks
120th / 154Largest show
BlackLead colour

The show

The collection, look by look

MILANO MODA DONNA - 22/28 SETTEMBRE 2026 · SS27

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 25
BlackCharcoalIvoryBeigeGreyTanHot pinkChocolate brown
Look 11

Look 1 of 25

Whipstitched butter leather jacket over pleated ivory asymmetric dress

Soft, collarless leather edged in chain-like whipstitching tempers a frothing, frayed-pleat ivory dress; grounded by chunky clog-sandals and socks, it reads as romance with an artisanal, slightly undone edge.

Beige 51%White 28%Ivory 21%
Shape
asymmetric · boxy · tiered · relaxed
Pieces
dress · leather jacket
Fabric
chiffon · leather · silk · crinkled
Details
cut-away · piping · pleated panels · pleats
Styling
clogs · layered · socks pulled up · tonal head to toe
Mood
romantic · serene · whimsical

Who designs Florania

Founder and creative director

Flora Rabitti

Since 2021 · about 5 years

Italian

Designer and illustrator born in Mantua who founded Florania in 2021 after a research trip to Japan. The Milan label makes genderless ready-to-wear by hand between Milan and Mantua, using surplus fabrics and leathers in a circular production model. It joined the official Milan Fashion Week calendar in September 2023 and has collaborated with Max&Co. on a sustainable capsule.

Their runway style →

What set Florania apart

Over-represented in this house's looks compared with the rest of the season.

Braids / plaits hairDistressed / worn finishHalter necklinePlatforms accessoryRings jewelleryWide-brim hat headwear

The palette

Share of garment area across 25 looks, measured from the clothes (skin and set excluded).

Silhouettes

  • Asymmetric64%
  • Fitted / bodycon28%
  • Tiered / layered volume28%
  • Low-rise24%
  • Straight / tubular24%

Share of the 25 tagged looks.

What the collection was made of

Share of the 25 looks described by our AI tagger
  • Top (unspecified)20%
  • Dress20%
  • Crop top20%
  • Midi skirt12%
  • Leather jacket12%

Traditions in the collection

Cultural influences →

1 of Florania's 54 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Italy.

  • Florania, look 26: tartan / kilt
    Tartan / kilt · Scotland · European folk & regional dressLook 26

    Italy → Scotland

    “Knee-length black wrap skirt with stacked strap-and-buckle fastenings and pin-like hardware at the front apron, worn with knee socks. Plain black wool replaces tartan.”

The character of the clothes

Florania's clothes were warmer, more casual, more daring and more experimental than most of the season.

  • DarkerLighter
  • MutedVivid
  • CoolerWarmerwarmer than 75% of collections
  • SmoothTextured & printed
  • CasualFormalmore casual than 85% of collections
  • ClassicDaringmore daring than 83% of collections
  • ExperimentalWearablemore experimental than 86% of collections

Florania against every other house measured so far

Also in Milan, Spring/Summer 2027

Milan field notes →
  1. 1Capasa Milano Shoes Collection250 looksCharcoal
  2. 2Emporio Armani148 looksBeige
  3. 3Dsquared293 looksBlack
  4. 4Dolce&Gabbana82 looksBlack
  5. 5Diesel76 looksGrey
  6. 6Curiel71 looksBlack

The fortnightly digest

Florania, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.