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WWDCiara Shows Off Her Baby Bump in Sheer Black and Dramatic Feathers at the 2026 Baby2Baby Gala FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 31,284 looks from 686 houses, now on the map WWDKaty Perry, Jackie Tohn, Olandria Carthen and More Go for Textured Gold at the 2026 Baby2Baby Gala FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDBarbara Palvin Joins the Embellished Shoe Trend in Giuseppe Zanotti Pumps at the 2026 Baby2Baby Gala Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDCardi B Goes All In on Feathered Drama With Tamara Ralph Couture at the 2026 Baby2Baby Gala FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDKerry Washington Twirls in Metallic Gold Gianvito Rossi Sandals at the 2026 Baby2Baby Gala FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesMumbai: 116 looks from 5 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDCiara Shows Off Her Baby Bump in Sheer Black and Dramatic Feathers at the 2026 Baby2Baby Gala FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 31,284 looks from 686 houses, now on the map WWDKaty Perry, Jackie Tohn, Olandria Carthen and More Go for Textured Gold at the 2026 Baby2Baby Gala FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDBarbara Palvin Joins the Embellished Shoe Trend in Giuseppe Zanotti Pumps at the 2026 Baby2Baby Gala Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDCardi B Goes All In on Feathered Drama With Tamara Ralph Couture at the 2026 Baby2Baby Gala FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDKerry Washington Twirls in Metallic Gold Gianvito Rossi Sandals at the 2026 Baby2Baby Gala FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesMumbai: 116 looks from 5 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

Milan Fashion Week FW24 · Runway show Womenswear

Florania

By Flora Rabitti. 26 looks, shown 20 February 2024 in Milan.

Founded 2021

26Looks

0.7%Of the week's looks

77th / 92Largest show

20 FebruaryShow date

The collection, look by look

MILANO MODA DONNA - 20/26 FEBBRAIO 2024 · FW24

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 26

1

Look 1 of 26

Who designs Florania

Founder and creative director

Flora Rabitti

Since 2021 · about 5 years

Italian

Designer and illustrator born in Mantua who founded Florania in 2021 after a research trip to Japan. The Milan label makes genderless ready-to-wear by hand between Milan and Mantua, using surplus fabrics and leathers in a circular production model. It joined the official Milan Fashion Week calendar in September 2023 and has collaborated with Max&Co. on a sustainable capsule.

Their runway style →

Traditions in the collection

Cultural influences →

1 of Florania's 54 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Italy.

Tartan / kilt · Scotland · European folk & regional dressLook 26
Italy → Scotland
“Knee-length black wrap skirt with stacked strap-and-buckle fastenings and pin-like hardware at the front apron, worn with knee socks. Plain black wool replaces tartan.”

The fortnightly digest

Florania, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.