Milan Fashion Week SS25 · Runway show Womenswear
Moschino
By Adrian Appiolaza. 48 looks, shown 17 September 2024 in Milan.
The show
The collection, look by look
MILANO MODA DONNA - 17/23 SETTEMBRE 2024 · SS25Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.
1Look 1 of 48
Who designs Moschino
moschino.com ↗Co-creative director
Loris Messina
Since June 2026 · 5 months
Italian
Loris Messina co-founded the Milan label Sunnei with Simone Rizzo in 2014, building it into a playful, art-minded brand known for unconventional presentations. After Sunnei's run ended in 2025, he and Rizzo were named joint creative directors of Moschino in June 2026, debuting with Spring 2027 in Milan that September.
Their runway style →Co-creative director
Simone Rizzo
Since June 2026 · 5 months
Italian
Simone Rizzo co-founded Sunnei in Milan in 2014 with Loris Messina, where the pair became known for colourful, irreverent clothing and shows that broke with fashion-week conventions. Aeffe appointed the duo to lead Moschino in June 2026; their first collection, Spring 2027, was staged on a garage rooftop with hundreds of non-model participants.
Their runway style →Before: Adrian Appiolaza, January 2024 to June 2026.
Traditions in the collection
Cultural influences →3 of Moschino's 52 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Italy.
Alpaca motif · Andean · Latin America & CaribbeanLook 31Italy → Andean
“Two appliquéd alpaca/llama silhouettes, one black and one cream, on the bodice; camelids are an emblematic Andean motif.”
Sicilian carretto painting motif · Italy (regional) · European folk & regional dressLook 38Home tradition
“Cobalt ground with gilded acanthus scrolls, bird, fruit and horse-head vignettes in saturated red, yellow and turquoise, recalling painted Sicilian cart decoration.”
Salwar / shalwar kameez · South Asian (unspecified) · South AsiaLook 30Italy → South Asian (unspecified)
“Very full, densely pleated pale blue trousers gathered at waist and ballooning to cuffed ankles, echoing salwar/shalwar volume; could also read as generic harem trousers.”
The fortnightly digest
Moschino, in context
Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.