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Fashion Field Notes
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Copenhagen Fashion Week SS27 · Runway show Co-ed

Iamisigo

By Bubu Ogisi. 19 looks, shown 4 August 2026 in Copenhagen. Known this season for veil / headpiece, sculptural / editorial, sculptural headpiece.

iamisigo.com ↗

19Looks
1.9%Of the week's looks
30th / 34Largest show
CharcoalLead colour

The collection, look by look

SS27 Runway · SS27

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 19
CharcoalIvoryBeigeTanRedBurgundyGreyChocolate brown
Look 11

Look 1 of 19

Shredded cream fabric-fringe coat over open-weave lattice wide trousers

A study in raw, tonal craft: torn cotton strips build a shaggy, creature-like volume, while ladder-woven trousers and a straw-like hood push artisanal textile work into sculptural, almost ritual territory.

Beige 57%Tan 25%Ivory 18%
Shape
cocoon · oversized · sculptural · voluminous
Pieces
coat · knit sweater · wide-leg trousers
Fabric
cotton · crochet · fringe · knit
Details
exposed seams · fringe · padding · raw
Styling
loafers · layered · tonal head to toe
Mood
serene · subversive · whimsical

Who designs Iamisigo

iamisigo.com ↗

Founder and creative director

Bubu Ogisi

Nigerian

Lagos-born stylist, fibre artist and creative director who founded the label Iamisigo, which began as an independent label and rebranded in 2013. It works with traditional African textiles and craft techniques across studios linked to Lagos, Nairobi and Accra. The label won the 2025 Zalando Visionary Award, which funded its Spring/Summer 2026 show at Copenhagen Fashion Week.

Their runway style →

What set Iamisigo apart

Over-represented in this house's looks compared with the rest of the season.

Veil / headpiece accessorySculptural / editorial hairSculptural headpiece headwearArt / artist reference referenceFringe materialGeometric pattern

The palette

Share of garment area across 19 looks, measured from the clothes (skin and set excluded).

Silhouettes

  • Sculptural / architectural58%
  • Oversized53%
  • Straight / tubular32%
  • Asymmetric26%
  • Column21%

Share of the 19 tagged looks.

What the collection was made of

Share of the 19 looks described by our AI tagger
  • Maxi skirt32%
  • Shirt21%
  • Wide-leg trousers21%
  • Cape21%
  • Dress21%

Traditions in the collection

Cultural influences →

1 of Iamisigo's 19 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Nigeria.

  • Iamisigo, look 11: yoruba beaded crown (ade)
    Yoruba beaded crown (ade) · Yoruba · West AfricaLook 11

    Home tradition

    “Tall, stacked, tiered cylindrical crown densely covered in beads, worn with a full face-concealing veil, echoing the beaded ade crown and its veiling fringe; reworked in black.”

The character of the clothes

Iamisigo's clothes were warmer, more textured, more casual, more daring and more experimental than most of the season.

  • DarkerLighter
  • MutedVivid
  • CoolerWarmerwarmer than 91% of collections
  • SmoothTextured & printedmore textured than 97% of collections
  • CasualFormalmore casual than 77% of collections
  • ClassicDaringmore daring than 99% of collections
  • ExperimentalWearablemore experimental than 99% of collections

Iamisigo against every other house measured so far

Also in Copenhagen, Spring/Summer 2027

Copenhagen field notes →
  1. 1The Royal Danish Academy97 looksPink
  2. 2Munthe45 looksBlack
  3. 3Gestuz37 looksBlack
  4. 4Henrik Vibskov36 looksCharcoal
  5. 5La Bagatelle36 looksDenim blue
  6. 6Scandinavian Academy of Fashion Design36 looksSilver

The fortnightly digest

Iamisigo, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.