Founder and creative director, Iamisigo · Founder and creative director, I AM Isigo
Bubu Ogisi
Nigerian
Lagos-born stylist, fibre artist and creative director who founded the label Iamisigo, which began as an independent label and rebranded in 2013. It works with traditional African textiles and craft techniques across studios linked to Lagos, Nairobi and Accra. The label won the 2025 Zalando Visionary Award, which funded its Spring/Summer 2026 show at Copenhagen Fashion Week.
Houses
Founder and creative director
IamisigoFounder and creative director
I AM Isigo
Their runway, measured
19 looks in 2 shows at 2 housesNext to every runway we track, Bubu Ogisi's looks are lighter, more saturated, less neutral and warmer.
Colours
- Charcoal · 2.2× the average27%
- Ivory / cream · 2.3× the average13%
- Beige / camel · 2.0× the average11%
- Red · 4.6× the average10%
- Tan · 2.4× the average10%
- Burgundy / oxblood · 2.7× the average7%
- Grey7%
- Chocolate brown4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness46/100lighter · all runways 39/100
- Colour saturation14.7more saturated · all runways 12.6
- Neutrals45%less neutral · all runways 60%
- Warm hues95%warmer · all runways 70%
- Tonal looks11%less tonal · all runways 33%
- Colour-blockingΔE 40more colour-blocked · all runways ΔE 35
- Surface texture11.00more textured · all runways 5.06
- Sheen0.118shinier · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers.
Silhouettes
- Sculptural / architectural 58%5.8×
- Oversized 53%1.9×
- Straight / tubular 32%
- Asymmetric 26%1.7×
- Column 21%
Materials
- Fringe 53%9.8×
- Cotton / poplin 42%1.3×
- Crochet 21%10.7×
- Suede 16%6.7×
- Linen 16%3.3×
Details
- Raw / frayed hems 74%7.6×
- Fringe 63%7.2×
- Beading / crystals 42%3.6×
- Padding / sculpted volume 37%2.6×
- Exposed seams / deconstruction 32%6.1×
Patterns
- Geometric 32%9.1×
- Check / plaid 32%5.8×
- Stripes 16%2.2×
- Abstract stripe / brushstroke 11%6.0×
- Abstract print 11%2.2×
Mood
- Whimsical 74%8.0×
- Subversive 58%5.1×
- Serene 26%
- Playful 21%
- Austere 21%
Era references
- 1990s 5%
From the AI tags on 19 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
