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Milan Fashion Week FW24 · Runway show Womenswear

Gucci

By Sabato De Sarno. 57 looks, shown 20 February 2024 in Milan.

Founded 1921 · Kering · luxury · gucci.com ↗

57Looks
2.5%Of the week's looks
12th / 45Largest show
20 FebruaryShow date

The collection, look by look

MILANO MODA DONNA - 20/26 FEBBRAIO 2024 · FW24

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 57
Look 11

Look 1 of 57

Who designs Gucci

gucci.com ↗

Artistic director

Demna

Since July 2025 · 1 year

Georgian, born 1981

Georgian designer trained at the Royal Academy of Fine Arts in Antwerp, who worked at Maison Margiela and Louis Vuitton before co-founding Vetements in 2014. He led Balenciaga for about a decade, known for oversized proportions and provocative, streetwear-inflected shows, before Kering moved him to Gucci in 2025.

Their runway style →

Before: Sabato De Sarno, January 2023 to February 2025.

The fortnightly digest

Gucci, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.