Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Artistic director, Gucci

Demna

Georgian, born 1981

Georgian designer trained at the Royal Academy of Fine Arts in Antwerp, who worked at Maison Margiela and Louis Vuitton before co-founding Vetements in 2014. He led Balenciaga for about a decade, known for oversized proportions and provocative, streetwear-inflected shows, before Kering moved him to Gucci in 2025.

Houses

Artistic director
Gucci
Since July 2025 · 1 year

Their runway, measured

84 looks in 2 shows

Next to every runway we track, Demna's looks are darker, more muted, more neutral and more tonal.

Colours

Black · 2.6× the average63%
Silver · 1.6× the average8%
Charcoal8%
Grey8%
Khaki / olive2%
Denim blue2%
Navy2%
Burgundy / oxblood1%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness21/100darker · all runways 39/100
Colour saturation4.4more muted · all runways 12.6
Neutrals90%more neutral · all runways 60%
Warm hues68%about average · all runways 70%
Tonal looks69%more tonal · all runways 33%
Colour-blockingΔE 14less colour-blocked · all runways ΔE 35
Surface texture3.39smoother · all runways 5.06
Sheen0.031more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

2000s / y2k 10.2×Y2k 9.6×Stilettos 7.4×90s 7.3×Low-rise 7.1×1990s 5.5×Dark 5.0×Fitted / bodycon 4.9×

Silhouettes

Fitted / bodycon 49%4.9×
Straight / tubular 47%
Inverted triangle / strong shoulder 28%1.5×
Oversized 25%
Column 25%

Materials

Jersey 35%2.3×
Silk / satin 31%1.3×
Leather 18%1.8×
Sequins / paillettes 17%2.7×
Denim 17%2.1×

Details

Hardware / studs / chains 40%3.0×
Logo / monogram 29%3.8×
Shoulder emphasis 25%1.4×
Beading / crystals 14%
Belts 13%32% less

Patterns

Floral 13%1.6×
Stripes 6%
Pinstripe 4%
Check / plaid 4%34% less
Graphic / logo 4%1.6×

Mood

Dark 65%5.0×
Edgy 47%3.0×
Sensual 47%4.3×
Powerful 42%2.8×
Glamorous 39%3.6×

Era references

1990s 41%5.5×
1970s 27%2.4×
2000s / y2k 20%10.2×
1980s 10%1.7×
1960s 2%

From the AI tags on 83 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Gucci Spring/Summer 2027 — GucciSpring/Summer 2027 · Milan · 84 looks

Gucci Fall/Winter 2026 — GucciFall/Winter 2026 · Milan · 84 looks