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WWDRemembering Toukie Smith, a Trailblazer Who Redefined Runway Beauty FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesParis: 8,760 looks from 207 houses, now on the map WWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech Seriously Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesMilan: 8,355 looks from 179 houses, now on the map WWDNationwide Ground Stop Freezes US Flights, Backs Up Air Cargo FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDOn the Line: What’s Going on in Bangladesh?FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesNew York: 1,556 looks from 35 houses, now on the map WWDUS Promises India Will See Lower Tariffs Than Competitors in Trade Deal FashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and More FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLondon: 618 looks from 18 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map Field NotesMadrid: 31 looks from 1 houses, now on the map

Milan Fashion Week FW26 · Runway show Womenswear

Gucci

By Demna. 84 looks, shown 24 February 2026 in Milan. Known this season for smoky eye, skin-tight, stilettos.

Kering · luxury

84Looks

3.7%Of the week's looks

4th / 50Largest show

BlackLead colour

The show

The collection, look by look

MILANO MODA DONNA - 24 FEBBRAIO / 02 MARZO 2026 · FW26

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 84

BlackSilverCharcoalGreyOliveDenim blueNavyBurgundy

1

Look 1 of 84

White sleeveless turtleneck bodycon mini dress with black top-handle bag

A study in reduction: a second-skin white funnel-neck mini made severe by slicked hair, smoky eyes and oxblood lip, with a classic black handbag and patent stilettos lending ladylike polish to the austerity.

Silver 84%Black 11%Grey 5%

Shape: column · fitted · skin-tight
Pieces: dress
Fabric: jersey
Styling: stilettos
Mood: austere · dark · edgy · powerful

What set Gucci apart

Over-represented in this house's looks compared with the rest of the season.

Smoky eye makeupSkin-tight fitStilettos footwearFitted / bodycon silhouetteRings jewelleryShoulder bag bag

The palette

Share of garment area across 84 looks, measured from the clothes (skin and set excluded).

Silhouettes

Fitted / bodycon49%
Straight / tubular47%
Inverted triangle / strong shoulder28%
Oversized25%
Column25%

Share of the 83 tagged looks.

What the collection was made of

Share of the 83 looks described by our AI tagger

Trousers24%
Jeans18%
Blazer18%
T-shirt17%
Shirt16%

The character of the clothes

Gucci's clothes were darker, more muted, smoother and more classic than most of the season.

DarkerLighterdarker than 94% of collections
MutedVividmore muted than 95% of collections
CoolerWarmer
SmoothTextured & printedsmoother than 76% of collections
CasualFormal
ClassicDaringmore classic than 84% of collections
ExperimentalWearable

Gucci against every other house measured so far

Also in Milan, Fall/Winter 2026

Milan field notes →

The fortnightly digest

Gucci, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.