Founder and designer, yoshiokubo
Yoshio Kubo
Japanese, born 1974
Yoshio Kubo studied textiles at Philadelphia University, graduating in 2000, and spent four years as an assistant to New York couturier Robert Danes. He returned to Japan in 2004 to found yoshiokubo, and first showed at Tokyo Collection in 2008. Selected by Giorgio Armani's emerging-designer programme, he presented in Milan in 2017, and he shows at Rakuten Fashion Week Tokyo.
Houses
Their runway, measured
84 looks in 2 showsNext to every runway we track, Yoshio Kubo's looks are darker, more muted, more neutral and cooler.
Colours
- Charcoal · 2.6× the average33%
- Black31%
- Grey6%
- Chocolate brown6%
- Khaki / olive · 2.3× the average5%
- Beige / camel3%
- White3%
- Ivory / cream2%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness28/100darker · all runways 39/100
- Colour saturation7.3more muted · all runways 12.6
- Neutrals81%more neutral · all runways 60%
- Warm hues59%cooler · all runways 70%
- Tonal looks21%less tonal · all runways 33%
- Colour-blockingΔE 34about average · all runways ΔE 35
- Surface texture5.47about average · all runways 5.06
- Sheen0.074about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Techwear61.2×Style
In 2 of their 2 collections
- Trainers / running shoes55.2×Footwear
In 2 of their 2 collections
- Hoodie12.3×Garment
In 2 of their 2 collections
- Utilitarian11.1×Mood
In 2 of their 2 collections
- Technical / nylon10.7×Material
In 2 of their 2 collections
- Parka / puffer9.1×Garment
In 2 of their 2 collections
- Streetwear9.0×Style
In 2 of their 2 collections
- Sneakers8.1×Footwear
In 2 of their 2 collections
Silhouettes
- Oversized 92%3.2×
- Boxy 33%2.8×
- Straight / tubular 19%52% less
- Cocoon 19%4.0×
- Inverted triangle / strong shoulder 17%
Materials
- Technical / nylon 76%10.7×
- Jersey 49%3.2×
- Wool / tailoring cloth 29%
- Cotton / poplin 26%
- Sheer mesh 24%5.6×
Details
- Utility pockets 55%3.9×
- Lacing / ties 43%2.6×
- Zips as decoration 31%7.8×
- Gathering 26%1.8×
- Pleats 25%1.6×
Patterns
- Colour-block 40%7.3×
- Abstract print 6%
- Graphic / logo 6%2.7×
- Photographic print 5%4.6×
- Chevron / zigzag 4%4.5×
Mood
- Utilitarian 79%11.1×
- Edgy 56%3.6×
- Relaxed 42%
- Dark 32%2.5×
- Austere 20%
Era references
- Futuristic 5%5.2×
- 2000s / y2k 1%41% less
- 1990s 1%84% less
From the AI tags on 84 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
Collection by collection
How their colours, surfaces and signatures moved from show to show, oldest firstHover a collection to read it; click its colours to open it.
Among designers
Yoshio Kubo against the 190 other designers with at least 40 measured looks · each dot is a designer, click one to open themMost alike, on every colour and surface measureAgnès Troublé · Chitose Abe · Brandon Maxwell · Kei Ninomiya
