Founder and creative director, La DoubleJ
J.J. Martin
American
Born in Los Angeles, Martin worked as a fashion journalist and editor for titles including Harper's Bazaar and Wallpaper* after moving to Milan. She launched La DoubleJ in 2015 as an online magazine selling vintage clothing, then built a ready-to-wear and homeware line printed with archive silk patterns from a Lake Como silk maker. The label shows in Milan.
Houses
Their runway, measured
60 looks in 3 showsNext to every runway we track, J.J. Martin's looks are more saturated, less neutral, warmer and less tonal.
Colours
- Burgundy / oxblood · 5.7× the average15%
- Black14%
- Chocolate brown · 2.0× the average11%
- Tan · 2.1× the average8%
- Ivory / cream7%
- Beige / camel7%
- Grey5%
- Khaki / olive · 2.0× the average5%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness39/100about average · all runways 39/100
- Colour saturation17.0more saturated · all runways 12.6
- Neutrals38%less neutral · all runways 60%
- Warm hues82%warmer · all runways 70%
- Tonal looks13%less tonal · all runways 33%
- Colour-blockingΔE 47more colour-blocked · all runways ΔE 35
- Surface texture8.76more textured · all runways 5.06
- Sheen0.120shinier · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Paisley27.2×Pattern
- Feathers25.8×Detail
- Barefoot22.6×Footwear
- Feathered12.1×Surface
- Boho-luxe10.1×Style
- Bohemian9.9×Style
- Abstract print9.6×Pattern
Silhouettes
- Straight / tubular 32%
- Column 24%
- Draped 19%1.6×
- Oversized 11%62% less
- Hourglass / cinched waist 9%
Materials
- Silk / satin 53%2.2×
- Feathers 31%17.4×
- Knit 28%1.5×
- Wool / tailoring cloth 15%51% less
- Fringe 12%2.3×
Details
- Feathers 65%25.8×
- Fringe 20%2.3×
- Beading / crystals 16%1.4×
- Draping 14%
- Pleats 11%33% less
Patterns
- Abstract print 46%9.6×
- Paisley 31%27.2×
- Floral 27%3.2×
- Geometric 14%3.9×
- Colour-block 8%1.5×
Mood
- Playful 68%3.9×
- Dramatic 31%2.3×
- Romantic 28%1.8×
- Nostalgic 27%1.8×
- Whimsical 24%2.6×
Era references
- 1970s 58%5.2×
- 1960s 5%1.9×
- 1920s 1%
- 1940s 1%
- 1980s 1%76% less
From the AI tags on 74 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
Among designers
J.J. Martin against the 190 other designers with at least 40 measured looks · each dot is a designer, click one to open themMost alike, on every colour and surface measureCarlotta Oddi · Daniele Amato · Anna Sui · Maria Giovanna Paone
