Co-founder and creative director, Alanui
Carlotta Oddi
Carlotta Oddi was a fashion editor at Vogue Japan before co-founding Alanui in 2016 with her brother Nicolò Oddi, who runs the business as CEO. As creative director she leads the label's oversized jacquard cardigans and cashmere knitwear with intricate, fringed motifs. The brand shows during Milan Fashion Week and is based at Villa Borletti in Milan.
Houses
Their runway, measured
54 looks in 1 showNext to every runway we track, Carlotta Oddi's looks are lighter, more saturated, less neutral and less tonal.
Colours
- Ivory / cream · 2.5× the average14%
- Tan · 3.2× the average13%
- Beige / camel · 2.4× the average13%
- Chocolate brown · 1.6× the average9%
- Charcoal8%
- Black8%
- Navy6%
- Denim blue · 1.9× the average5%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness48/100lighter · all runways 39/100
- Colour saturation18.0more saturated · all runways 12.6
- Neutrals32%less neutral · all runways 60%
- Warm hues76%about average · all runways 70%
- Tonal looks9%less tonal · all runways 33%
- Colour-blockingΔE 47more colour-blocked · all runways ΔE 35
- Surface texture7.64more textured · all runways 5.06
- Sheen0.124shinier · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Bohemian24.3×Style
- Paisley21.1×Pattern
- Toile / scenic print20.7×Pattern
- Cardigan19.0×Garment
- Crochet16.1×Material
- Tassels15.9×Detail
- Flip-flops / thongs15.4×Footwear
- Coastal / naturecore15.0×Style
Silhouettes
- Oversized 57%2.0×
- Straight / tubular 33%
- High-rise 22%
- Boxy 22%1.9×
- Wrap 13%6.5×
Materials
- Knit 94%4.8×
- Fringe 57%10.7×
- Denim 41%5.0×
- Crochet 31%16.1×
- Wool / tailoring cloth 13%58% less
Details
- Fringe 63%7.2×
- Lacing / ties 37%2.2×
- Raw / frayed hems 31%3.2×
- Tassels 28%15.9×
- Piping / contrast stitching 26%1.6×
Patterns
- Geometric 28%8.0×
- Paisley 24%21.1×
- Toile / scenic print 11%20.7×
- Ombre / gradient 7%3.3×
- Abstract print 6%
Mood
- Relaxed 98%2.9×
- Nostalgic 67%4.5×
- Serene 37%1.8×
- Playful 26%1.5×
- Sensual 17%1.5×
Era references
- 1970s 87%7.8×
- 1960s 2%36% less
- 1990s 2%75% less
From the AI tags on 54 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
Among designers
Carlotta Oddi against the 190 other designers with at least 40 measured looks · each dot is a designer, click one to open themMost alike, on every colour and surface measureJ.J. Martin · Geoff K. Cooper · Daniele Amato · Maria Giovanna Paone
