Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

President and womenswear creative director, Kiton

Maria Giovanna Paone

Italian

Daughter of founder Ciro Paone, she joined the Naples tailoring company in 1986 and launched its womenswear line in 1995, which she has directed since. She also serves as company president and was named a Cavaliere del Lavoro for her contribution to Italian industry.

Houses

President and womenswear creative director
Kiton
Since 1995 · about 31 years

Their runway, measured

70 looks in 3 shows

Next to every runway we track, Maria Giovanna Paone's looks are more saturated, less neutral, warmer and less tonal.

Colours

Black19%
Beige / camel · 3.1× the average16%
Chocolate brown · 2.1× the average12%
Tan · 2.9× the average12%
Burgundy / oxblood · 4.1× the average11%
Red · 2.2× the average5%
Denim blue · 1.7× the average4%
Navy3%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness37/100about average · all runways 39/100
Colour saturation21.4more saturated · all runways 12.6
Neutrals26%less neutral · all runways 60%
Warm hues86%warmer · all runways 70%
Tonal looks21%less tonal · all runways 33%
Colour-blockingΔE 40more colour-blocked · all runways ΔE 35
Surface texture6.01more textured · all runways 5.06
Sheen0.108shinier · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Houndstooth 11.8×Polka dot 7.6×Tweed / boucle 5.5×Check / plaid 3.9×Quiet luxury 3.8×Coat 3.7×Bouclé / nubby 3.6×Velvet 3.0×

Silhouettes

Straight / tubular 42%
Column 27%1.3×
Oversized 25%
Draped 15%
Boxy 13%

Materials

Wool / tailoring cloth 54%1.7×
Silk / satin 52%2.2×
Knit 28%1.4×
Tweed / boucle 15%5.5×
Leather 13%

Details

Beading / crystals 21%1.8×
Piping / contrast stitching 20%
Oversized collar 18%1.6×
Belts 15%
Draping 11%

Patterns

Check / plaid 21%3.9×
Abstract print 13%2.7×
Houndstooth 13%11.8×
Polka dot 10%7.6×
Geometric 8%2.4×

Mood

Elegant 93%2.2×
Relaxed 39%
Serene 30%1.4×
Glamorous 21%2.0×
Nostalgic 18%

Era references

1970s 28%2.5×
1940s 3%2.2×
1930s 3%2.3×

From the AI tags on 71 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Kiton Spring/Summer 2027 — KitonSpring/Summer 2027 · Milan · 44 looks

Kiton Fall/Winter 2026 — KitonFall/Winter 2026 · Milan · 71 looks

Kiton Spring/Summer 2025 — KitonSpring/Summer 2025 · Milan · 16 looks