Founder and designer, Amato Daniele
Daniele Amato
Daniele Amato belongs to the seventh generation of the Locati family of leather craftsmen, whose business began as Leu Locati in 1908. After designing bags and shoes for that house with his father, he launched his own label in central Milan in 2012, making luxury handbags and accessories. The brand has presented on the official Milan Fashion Week calendar since 2019.
Houses
Their runway, measured
48 looks in 1 showNext to every runway we track, Daniele Amato's looks are lighter, more saturated, less neutral and warmer.
Colours
- Chocolate brown · 2.4× the average14%
- Beige / camel · 2.6× the average14%
- Black12%
- Tan · 2.4× the average10%
- Khaki / olive · 3.5× the average8%
- Charcoal6%
- Ivory / cream6%
- Grey5%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness43/100lighter · all runways 39/100
- Colour saturation16.1more saturated · all runways 12.6
- Neutrals36%less neutral · all runways 60%
- Warm hues82%warmer · all runways 70%
- Tonal looks23%less tonal · all runways 33%
- Colour-blockingΔE 36about average · all runways ΔE 35
- Surface texture8.24more textured · all runways 5.06
- Sheen0.098shinier · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Hardware / studs / chains6.5×Detail
- Tassels5.7×Detail
- Balletcore4.8×Style
- Heritage / traditional dress3.7×Style
- Boho-luxe3.5×Style
- Craft / artisanal3.2×Style
- Bows3.0×Detail
- Nostalgic2.7×Mood
Silhouettes
- Straight / tubular 4%90% less
- Sculptural / architectural 2%80% less
Materials
- Silk / satin 12%49% less
- Jersey 4%74% less
- Cotton / poplin 2%94% less
Details
- Hardware / studs / chains 88%6.5×
- Piping / contrast stitching 28%1.7×
- Bows 16%3.0×
- Beading / crystals 14%
- Gathering 12%
Patterns
- Floral 10%
- Abstract print 2%58% less
- Graphic / logo 2%
Mood
- Elegant 76%1.8×
- Nostalgic 40%2.7×
- Glamorous 24%2.2×
- Relaxed 20%41% less
- Romantic 16%
Era references
- 1970s 10%
- 1960s 2%31% less
- 1950s 2%
From the AI tags on 50 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
Among designers
Daniele Amato against the 190 other designers with at least 40 measured looks · each dot is a designer, click one to open themMost alike, on every colour and surface measureUlla Johnson · Anthony Vaccarello · J.J. Martin · Anna Sui
