Paris Men's SS27 · Runway show Menswear
Wooyoungmi
48 looks, shown 28 June 2026 in Paris. Known this season for tassels, bermuda shorts, socks pulled up.
The show
The collection, look by look
Menswear Spring/Summer 2027 · SS27Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.
Look 1 of 48
Sage check blazer over checked sweater vest and faded bermuda shorts
Prep tailoring loosened into summer ease: a soft sage check blazer and argyle-like vest meet sun-faded khaki shorts, ribbed socks and polished brogues, with a knotted print headscarf adding a vagabond, holiday note.
What set Wooyoungmi apart
Over-represented in this house's looks compared with the rest of the season.
The palette
- Silver14%
- Black12%
- Ivory / cream11%
- Grey8%
- Beige / camel7%
- White6%
Share of garment area across 48 looks, measured from the clothes (skin and set excluded).
Silhouettes
Share of the 48 tagged looks.
What the collection was made of
Share of the 48 looks described by our AI taggerTraditions in the collection
Cultural influences →7 of Wooyoungmi's 95 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in South Korea.
- Red-crowned crane motif · Japan · East AsiaLook 25
South Korea → Japan
“Red-crowned cranes with black-tipped wings among pines, stylised scalloped cloud bands and gold sunburst flowers, recalling Japanese kimono and byōbu screen crane-and-pine imagery.”
- Sipjangsaeng (ten longevity symbols) motif · Korea · East AsiaLook 43
Home tradition
“Embroidered sun, stylised clouds, cranes, pine tree, deer, rocks and wave bands, which are the core longevity symbols of Korean minhwa folk painting, with lotus, scattered over denim.”
- Sipjangsaeng (ten longevity symbols) motifs · Korea · East AsiaLook 23
Home tradition
“Embroidered sun, clouds, cranes, deer, pine trees and rock/mountain forms grouped together, the Korean longevity set; crane-pine-deer imagery is also shared with Chinese and Japanese art.”
- Eastern european folk woven bands · European (unspecified) · European folk & regional dressLook 34
South Korea → European (unspecified)
“Horizontal bands of small geometric motifs in red, white, green and black on a dark ground, like Ukrainian or Belarusian folk weaving; could also read as Fair Isle-style jacquard.”
- Folk waistcoat with ornamental clasps · European (unspecified) · European folk & regional dressLook 31
South Korea → European (unspecified)
“Burgundy fitted vest fastened with rows of ornate silver filigree hook clasps, recalling Central/Eastern European folk waistcoats (Hungarian, Balkan, Slavic alternatives).”
- Papakha / cossack fur hat · Russia · European folk & regional dressLook 26
South Korea → Russia
“Tall, brimless, shaggy black fur hat with a cylindrical crown, recalling the Cossack/Caucasian papakha, exaggerated in height and volume.”
- Trachten jacket / janker · Austria · European folk & regional dressLook 40
South Korea → Austria
“Loden-green knit vest with woven folk-pattern ribbon borders and ornamental metal loop clasps down the front, typical of Alpine trachten waistcoats. Clasps could alternatively read as pankou.”
The character of the clothes
Wooyoungmi's clothes were lighter, more vivid and more casual than most of the season.
- DarkerLighterlighter than 87% of collections
- MutedVividmore vivid than 82% of collections
- CoolerWarmer
- SmoothTextured & printed
- CasualFormalmore casual than 79% of collections
- ClassicDaring
- ExperimentalWearable
Wooyoungmi against every other house measured so far
Also in Paris, Spring/Summer 2027
Paris field notes →The fortnightly digest
Wooyoungmi, in context
Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.
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