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Fashion Field Notes
For Publications

Tokyo Fashion Week SS27 · Runway show Co-ed

WHiTENOOK

37 looks, shown 31 August 2026 in Tokyo. Known this season for slicked back / wet look, denim, loafers.

37Looks
5.3%Of the week's looks
8th / 24Largest show
BlackLead colour

The show

The collection, look by look

SS27

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 37
BlackWhiteIvoryNavySilverDenim blueCharcoalSky blue
Look 11

Look 1 of 37

Asymmetric ivory poplin shirt over stone wide-leg trousers with fold-over waistband

Quiet tailoring with a twist: the shirt's off-centre placket and the trousers' folded, waistcoat-like waistband flap reframe workaday staples as something softly deconstructed and sensual.

Ivory 51%White 35%Chocolate brown 7%Beige 7%
Shape
asymmetric · high-rise · oversized · straight
Pieces
shirt · wide-leg trousers
Fabric
cotton
Details
cut-away · exposed seams
Styling
loafers · open · tonal head to toe · tucked in
Mood
elegant · relaxed · sensual · serene

What set WHiTENOOK apart

Over-represented in this house's looks compared with the rest of the season.

Slicked back / wet look hairDenim materialLoafers footwearLoafers accessoryBun / updo hairWorkwear reference

The palette

Share of garment area across 37 looks, measured from the clothes (skin and set excluded).

Silhouettes

  • High-rise62%
  • Straight / tubular57%
  • Oversized43%
  • Boxy32%
  • Asymmetric27%

Share of the 37 tagged looks.

What the collection was made of

Share of the 37 looks described by our AI tagger
  • Shirt41%
  • Wide-leg trousers38%
  • T-shirt30%
  • Jeans30%
  • Jacket19%

Traditions in the collection

Cultural influences →

1 of WHiTENOOK's 37 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Japan.

  • Qipao / cheongsam · China · East AsiaLook 3

    Japan → China

    “Low standing mandarin-style collar with an off-centre diagonal front closure, like the side-fastening qipao/tang-jacket front; plain snap buttons instead of frog closures.”

The character of the clothes

WHiTENOOK's clothes were lighter, more muted and cooler than most of the season.

  • DarkerLighterlighter than 76% of collections
  • MutedVividmore muted than 82% of collections
  • CoolerWarmercooler than 85% of collections
  • SmoothTextured & printed
  • CasualFormal
  • ClassicDaring
  • ExperimentalWearable

WHiTENOOK against every other house measured so far

Also in Tokyo, Spring/Summer 2027

Tokyo field notes →
  1. 1yoshiokubo48 looksCharcoal
  2. 2support surface45 looksDenim blue
  3. 3Enföld42 looksBlack
  4. 4pillings40 looksWhite
  5. 5Charinyeh39 looksBlack
  6. 6Wisharawish38 looksCharcoal

The fortnightly digest

WHiTENOOK, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.