Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 2,054 looks from 52 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,848 looks from 44 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,217 looks from 39 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,119 looks from 39 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 460 looks from 9 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesLondon: 38 looks from 1 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 2,054 looks from 52 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,848 looks from 44 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,217 looks from 39 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,119 looks from 39 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 460 looks from 9 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesLondon: 38 looks from 1 houses, now on the map

Tokyo Fashion Week SS27 · Runway show

WHiTENOOK

37 looks, shown 31 August 2026 in Tokyo. Known this season for utilitarian, workwear, denim.

37Looks

5.3%Of the week's looks

8th / 24Largest show

BlackLead colour

The show

The collection

SS27 · tap a look for its colours

What set WHiTENOOK apart

Over-represented in this house's looks compared with the rest of the season.

Utilitarian moodWorkwear referenceDenim materialWorkwear / utility styleLoafers accessoryGenderless style

The palette

Share of garment area across 37 looks, measured from the clothes (skin and set excluded).

Silhouettes

High-rise62%
Straight / tubular57%
Oversized43%
Boxy32%
Asymmetric27%

Share of the 37 tagged looks.

Fabrics & textures

Cotton / poplin68%
Denim51%
Jersey32%
Wool / tailoring cloth16%
Knit3%

Textures

SmoothCrumpled / creasedRuched / gatheredPleatedPerforated / laser-cut

Finish

MatteWashed / fadedSatin sheenDistressed / wornCoated / waxed

The details

Piping / contrast stitchingExposed seams / deconstructionUtility pocketsRaw / frayed hemsCut-away / asymmetric hem

Patterns

SolidColour-blockOmbre / gradientStripesAbstract stripe / brushstroke

Key pieces

ShirtWide-leg trousersT-shirtJeansJacket

Cut

Relaxed89%
Oversized41%
Regular38%
Fitted27%
Voluminous5%

Fit, share of looks.

Styling

Footwear

LoafersDerbies / oxfordsAnkle bootsCombat bootsKitten heels

How it was worn

LayeredTonal head to toeOpen / unbuttonedMatching set / co-ordTucked in

Mood

AustereSereneRelaxedUtilitarianElegant

References

1990sVictorian1970s1950sWorkwearJapaneseUniform / schoolWestern / americanaEast asian

The character of the clothes

WHiTENOOK's clothes were more muted and cooler than most of the season.

DarkerLighter
MutedVividmore muted than 86% of houses
CoolerWarmercooler than 79% of houses
SmoothTextured & printed

WHiTENOOK against every other house measured so far

Also in Tokyo

Tokyo field notes →

Enföld, look 1 — Enföld86 looks

Eitaro, look 1 — Eitaro68 looks

Agnes B., look 1 — Agnes B.53 looks

yoshiokubo, look 1 — yoshiokubo48 looks