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WWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech Seriously FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 8,760 looks from 207 houses, now on the map WWDNationwide Ground Stop Freezes US Flights, Backs Up Air Cargo Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesMilan: 8,355 looks from 179 houses, now on the map WWDOn the Line: What’s Going on in Bangladesh?FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDUS Promises India Will See Lower Tariffs Than Competitors in Trade Deal FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesNew York: 1,556 looks from 35 houses, now on the map WWDTanker Hits Docked Cruise Ship Near Port NOLA, 30+ Hospitalized FashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and More FashionUnitedMelissa bets on blind box craze with Powerpuff Girls collaboration Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLondon: 618 looks from 18 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map Field NotesMadrid: 31 looks from 1 houses, now on the map

WWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech Seriously FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 8,760 looks from 207 houses, now on the map WWDNationwide Ground Stop Freezes US Flights, Backs Up Air Cargo Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesMilan: 8,355 looks from 179 houses, now on the map WWDOn the Line: What’s Going on in Bangladesh?FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDUS Promises India Will See Lower Tariffs Than Competitors in Trade Deal FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesNew York: 1,556 looks from 35 houses, now on the map WWDTanker Hits Docked Cruise Ship Near Port NOLA, 30+ Hospitalized FashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and More FashionUnitedMelissa bets on blind box craze with Powerpuff Girls collaboration Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLondon: 618 looks from 18 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map Field NotesMadrid: 31 looks from 1 houses, now on the map

Berlin Fashion Week SS27 · Runway show Co-ed

Orange Culture

24 looks, shown 2 July 2026 in Berlin. Known this season for purple / violet, cobalt / royal blue, colour on lids.

24Looks

2.4%Of the week's looks

23rd / 41Largest show

CobaltLead colour

The collection, look by look

SS27

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 24

Cobalt blueRedPurpleLilacPinkSageNavyButter yellow

1

Look 1 of 24

Sunset-print red shirt over glossy red jacquard wrapped trousers

A scenic sunset print with silhouetted figures sits over a liquid red jacquard layer knotted at the hips like a dropped jacket, turning tonal red into a study of shine and drape.

Red 64%Hot pink 16%Purple 11%Burgundy 9%

Shape: asymmetric · draped · oversized · relaxed
Pieces: jacket · shirt · wide-leg trousers
Fabric: jacquard · silk · crumpled · jacquard
Details: draping · knots · toile
Styling: derbies · layered · tonal head to toe
Mood: edgy · glamorous · powerful

What set Orange Culture apart

Over-represented in this house's looks compared with the rest of the season.

Purple / violet colourCobalt / royal blue colourColour on lids makeupSaturated / brights colour_storyMaximalist styleStrappy heeled sandals footwear

The palette

Share of garment area across 24 looks, measured from the clothes (skin and set excluded).

Silhouettes

Straight / tubular50%
Asymmetric46%
Oversized38%
Inverted triangle / strong shoulder21%
High-rise13%

Share of the 24 tagged looks.

What the collection was made of

Share of the 24 looks described by our AI tagger

Wide-leg trousers46%
Jacket29%
Shirt25%
Tank top25%
Tunic13%

The character of the clothes

Orange Culture's clothes were lighter, more vivid, cooler and more daring than most of the season.

DarkerLighterlighter than 90% of houses
MutedVividmore vivid than 100% of houses
CoolerWarmercooler than 89% of houses
SmoothTextured & printed
CasualFormal
ClassicDaringmore daring than 75% of houses
ExperimentalWearable

Orange Culture against every other house measured so far

Also in Berlin

Berlin field notes →

The fortnightly digest

Orange Culture, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.