Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 1,792 looks from 43 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,701 looks from 40 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,176 looks from 38 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,096 looks from 37 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 420 looks from 8 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 1,792 looks from 43 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,701 looks from 40 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,176 looks from 38 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,096 looks from 37 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 420 looks from 8 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Berlin Fashion Week SS27 · Runway show

Marc Cain

54 looks, shown 2 July 2026 in Berlin. Known this season for faux fur / shearling, bold lip, fuzzy / brushed.

54Looks

5.5%Of the week's looks

1st / 41Largest show

SilverLead colour

The collection

SS27 · tap a look for its colours

What set Marc Cain apart

Over-represented in this house's looks compared with the rest of the season.

Faux fur / shearling materialBold lip makeupFuzzy / brushed surfaceBows detailBrushed / napped finishStatement earrings jewellery

The palette

Share of garment area across 54 looks, measured from the clothes (skin and set excluded).

Silhouettes

Straight / tubular65%
Column33%
High-rise31%
Oversized24%
Hourglass / cinched waist24%

Share of the 54 tagged looks.

Fabrics & textures

Silk / satin56%
Wool / tailoring cloth35%
Faux fur / shearling33%
Cotton / poplin22%
Knit20%

Textures

SmoothFuzzy / brushedJacquard / woven patternBouclé / nubbySequinned / beaded

Finish

MatteSatin sheenBrushed / nappedGlossy / patentSparkling / embellished

The details

BeltsBowsOversized collarBeading / crystalsLacing / ties

Patterns

SolidAnimal printAbstract printColour-blockFloral

Key pieces

ShirtJacketCoatWide-leg trousersBlouse

Cut

Relaxed74%
Regular57%
Fitted43%
Oversized31%
Voluminous2%

Fit, share of looks.

Styling

Footwear

Pumps / court shoesKnee-high bootsAnkle bootsBallet flatsLoafers

How it was worn

LayeredTonal head to toeBelted overTucked inOpen / unbuttoned

Mood

ElegantNostalgicGlamorousPowerfulPlayful

References

1970s1960s1980s2000s / y2k1950sUniform / schoolEquestrianSport / athleticSavile row tailoringNautical

The character of the clothes

Marc Cain's clothes were more vivid, cooler and more textured than most of the season.

DarkerLighter
MutedVividmore vivid than 83% of houses
CoolerWarmercooler than 81% of houses
SmoothTextured & printedmore textured than 85% of houses

Marc Cain against every other house measured so far

Also in Berlin

Berlin field notes →

©Barragán, look 1 — ©Barragán43 looks

Sf1Og, look 1 — Sf1Og39 looks

Lou de Bètoly, look 1 — Lou de Bètoly37 looks

Marina Hoermanseder, look 1 — Marina Hoermanseder37 looks