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Fashion Field Notes
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Lagos Fashion Week 2026 · Runway show Co-ed

Heineken x This Is Us

30 looks, shown 28 October 2026 in Lagos. Known this season for mules, mules, washed / faded.

30Looks
2.1%Of the week's looks
16th / 50Largest show
NavyLead colour

The collection, look by look

SS27

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 30
NavyWhiteDenim blueSky blueGreySilverBlackTan
Look 11

Look 1 of 30

Finale line-up of indigo resist-dyed and denim-blue layered looks

A finale procession steeped in indigo: resist-dyed palm-leaf prints, tonal denim blues and artisanal textures turn a single dye tradition into a full, cohesive wardrobe of relaxed layers.

Navy 52%Denim blue 31%Black 17%
Shape
boxy · oversized · relaxed
Pieces
bomber · coat · jacket · shirt
Fabric
cotton · denim · ribbed
Details
fringe · patchwork · raw · abstract print
Styling
sandals · layered · tonal head to toe
Mood
relaxed · serene

What set Heineken x This Is Us apart

Over-represented in this house's looks compared with the rest of the season.

Mules accessoryMules footwearWashed / faded finishWorkwear referenceNavy colourDenim blue colour

The palette

Share of garment area across 30 looks, measured from the clothes (skin and set excluded).

Silhouettes

  • Oversized60%
  • Straight / tubular33%
  • Boxy30%
  • Draped23%
  • High-rise17%

Share of the 30 tagged looks.

What the collection was made of

Share of the 30 looks described by our AI tagger
  • Shirt40%
  • Wide-leg trousers30%
  • Tunic27%
  • Kaftan20%
  • Trousers17%

Traditions in the collection

Cultural influences →

18 of Heineken x This Is Us's 30 looks draw on a specific dress or craft tradition, as read from the photographs. The house is based in Nigeria (inferred from the fashion week it shows at).

  • Indigo resist cloth · West African (unspecified) · West Africa10 looks

    Own region

    “Indigo-blue vertical stripes with soft feathered, bleeding edges on cream ground, typical of hand-applied resist/tie-dye; could be Yoruba adire or Malian/Guinean indigo work.”

  • Adire · Yoruba · West Africa10 looks

    Home tradition

    “Deep indigo ground with pale resist-reserved botanical leaf motifs and drawn lines, characteristic of hand-painted starch-resist adire eleko indigo cloth, applied to tailored jacket and shirt.”

  • Boubou / grand boubou · West African (unspecified) · West Africa6 looks

    Own region

    “Voluminous full-width flowing robe falling to ankles, wide draped sleeve openings, open neckline framed by trim; reworked with oversized abstract red star appliqué.”

  • Buba and sokoto · Yoruba · West Africa2 looks

    Home tradition

    “Long collarless ivory tunic worn over matching wide, full trousers, a tonal two-piece set echoing the Nigerian men's buba-and-sokoto silhouette, reworked with Western pleats.”

  • Kufi · West African (unspecified) · West AfricaLook 25

    Own region

    “Close-fitting brimless round cap in multicoloured woven check, worn upright on the crown in kufi/fila style.”

The character of the clothes

Heineken x This Is Us's clothes were more vivid, cooler and more casual than most of the season.

  • DarkerLighter
  • MutedVividmore vivid than 86% of collections
  • CoolerWarmercooler than 98% of collections
  • SmoothTextured & printed
  • CasualFormalmore casual than 89% of collections
  • ClassicDaring
  • ExperimentalWearable

Heineken x This Is Us against every other house measured so far

Also in Lagos, Spring/Summer 2027

Lagos field notes →
  1. 1Studio Imo58 looksPink
  2. 2Lush Hair47 looksPink
  3. 3Ibilola Ogundipe43 looksCobalt blue
  4. 4Imad Eduso43 looksChocolate brown
  5. 5Bridget Awosika39 looksBlack
  6. 6Nya39 looksWhite

The fortnightly digest

Heineken x This Is Us, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.