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← The Designers

Creative director, Dunhill

Simon Holloway

British

Holloway previously led clothing and accessories at James Purdey & Sons, a fellow Richemont house. Dunhill named him creative director in April 2023, succeeding Mark Weston, with oversight of the London menswear brand's entire creative output. He has since directed its collections and campaigns, including the Spring and Fall 2026 seasons.

Houses

Their runway, measured

42 looks in 2 shows

Next to every runway we track, Simon Holloway's looks are darker, more muted, more neutral and cooler.

Colours

Share of garment area across their looks; × is against every runway.

Colour and surface

  • Lightness29/100darker · all runways 39/100
  • Colour saturation4.9more muted · all runways 12.6
  • Neutrals90%more neutral · all runways 60%
  • Warm hues45%cooler · all runways 70%
  • Tonal looks29%less tonal · all runways 33%
  • Colour-blockingΔE 39about average · all runways ΔE 35
  • Surface texture3.03smoother · all runways 5.06
  • Sheen0.072about average · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.

  • 1930s17.7×Era reference
    Them21%All runways1%

    In 2 of their 2 collections

  • Dandy11.1×Style
    Them90%All runways8%

    In 2 of their 2 collections

  • Houndstooth11.1×Pattern
    Them12%All runways1%

    In 1 of their 2 collections

  • Check / plaid5.2×Pattern
    Them29%All runways5%

    In 2 of their 2 collections

  • Overcoat5.2×Garment
    Them19%All runways4%

    In 2 of their 2 collections

  • Blazer4.7×Garment
    Them45%All runways10%

    In 2 of their 2 collections

  • Scarf / stole4.4×Garment
    Them36%All runways8%

    In 2 of their 2 collections

  • Linen4.4×Material
    Them21%All runways5%

    In 1 of their 2 collections

Silhouettes

  • Straight / tubular 50%
  • Inverted triangle / strong shoulder 29%1.5×
  • High-rise 21%
  • Oversized 17%41% less
  • Boxy 10%

Materials

  • Wool / tailoring cloth 83%2.7×
  • Cotton / poplin 52%1.7×
  • Knit 33%1.7×
  • Silk / satin 33%1.4×
  • Linen 21%4.4×

Details

  • Shoulder emphasis 24%
  • Pleats 21%1.3×
  • Bows 21%4.0×
  • Belts 19%
  • Piping / contrast stitching 19%

Patterns

  • Check / plaid 29%5.2×
  • Houndstooth 12%11.1×
  • Polka dot 7%5.5×
  • Geometric 5%1.4×
  • Paisley 5%4.2×

Mood

  • Elegant 93%2.2×
  • Relaxed 40%
  • Nostalgic 26%1.8×
  • Powerful 24%1.6×
  • Dark 21%1.6×

Era references

  • 1930s 21%17.7×
  • 1970s 21%1.9×
  • 1940s 7%5.5×
  • 1960s 5%1.6×
  • 1950s 5%1.9×

From the AI tags on 42 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Collection by collection

How their colours, surfaces and signatures moved from show to show, oldest first
ColoursShare of garment area
FW26 MenMilanSS27 MenMilan
Lightness↑ lighter · dashed: all runways
Their signaturesShare of each collection's looks
1930s17.7× · 21% overall
15%27%
Dandy11.1× · 90% overall
95%86%
Houndstooth11.1× · 12% overall
25%–
Check / plaid5.2× · 29% overall
30%27%
Overcoat5.2× · 19% overall
35%5%
Blazer4.7× · 45% overall
35%55%
Scarf / stole4.4× · 36% overall
50%23%
Linen4.4× · 21% overall
–41%

Hover a collection to read it; click its colours to open it.

Among designers

Simon Holloway against the 190 other designers with at least 40 measured looks · each dot is a designer, click one to open them
Simon Holloway Other designers
← DarkerLighter →↑ Saturated↓ MutedSimon Holloway

Most alike, on every colour and surface measureBrandon Maxwell · Raf Simons · Agnès Troublé · Yoshio Kubo

Collections