Creative director, Dunhill
Simon Holloway
British
Holloway previously led clothing and accessories at James Purdey & Sons, a fellow Richemont house. Dunhill named him creative director in April 2023, succeeding Mark Weston, with oversight of the London menswear brand's entire creative output. He has since directed its collections and campaigns, including the Spring and Fall 2026 seasons.
Houses
Their runway, measured
42 looks in 2 showsNext to every runway we track, Simon Holloway's looks are darker, more muted, more neutral and cooler.
Colours
- Black · 1.9× the average47%
- Charcoal17%
- Grey · 1.9× the average11%
- White · 1.5× the average7%
- Sky / powder blue · 3.5× the average4%
- Ivory / cream3%
- Silver3%
- Denim blue2%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness29/100darker · all runways 39/100
- Colour saturation4.9more muted · all runways 12.6
- Neutrals90%more neutral · all runways 60%
- Warm hues45%cooler · all runways 70%
- Tonal looks29%less tonal · all runways 33%
- Colour-blockingΔE 39about average · all runways ΔE 35
- Surface texture3.03smoother · all runways 5.06
- Sheen0.072about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- 1930s17.7×Era reference
In 2 of their 2 collections
- Dandy11.1×Style
In 2 of their 2 collections
- Houndstooth11.1×Pattern
In 1 of their 2 collections
- Check / plaid5.2×Pattern
In 2 of their 2 collections
- Overcoat5.2×Garment
In 2 of their 2 collections
- Blazer4.7×Garment
In 2 of their 2 collections
- Scarf / stole4.4×Garment
In 2 of their 2 collections
- Linen4.4×Material
In 1 of their 2 collections
Silhouettes
- Straight / tubular 50%
- Inverted triangle / strong shoulder 29%1.5×
- High-rise 21%
- Oversized 17%41% less
- Boxy 10%
Materials
- Wool / tailoring cloth 83%2.7×
- Cotton / poplin 52%1.7×
- Knit 33%1.7×
- Silk / satin 33%1.4×
- Linen 21%4.4×
Details
- Shoulder emphasis 24%
- Pleats 21%1.3×
- Bows 21%4.0×
- Belts 19%
- Piping / contrast stitching 19%
Patterns
- Check / plaid 29%5.2×
- Houndstooth 12%11.1×
- Polka dot 7%5.5×
- Geometric 5%1.4×
- Paisley 5%4.2×
Mood
- Elegant 93%2.2×
- Relaxed 40%
- Nostalgic 26%1.8×
- Powerful 24%1.6×
- Dark 21%1.6×
Era references
- 1930s 21%17.7×
- 1970s 21%1.9×
- 1940s 7%5.5×
- 1960s 5%1.6×
- 1950s 5%1.9×
From the AI tags on 42 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
Collection by collection
How their colours, surfaces and signatures moved from show to show, oldest firstHover a collection to read it; click its colours to open it.
Among designers
Simon Holloway against the 190 other designers with at least 40 measured looks · each dot is a designer, click one to open themMost alike, on every colour and surface measureBrandon Maxwell · Raf Simons · Agnès Troublé · Yoshio Kubo
For Publications
