Co-founder, designer and creative director, Normando
Marco Normando
Brazilian
Marco Normando, a stylist from Pará, founded Normando in 2020 with Emídio Contente and is the label's designer. The brand draws on Amazonian culture and materials such as latex, buriti fibre and jute-mallow, making ready-to-wear, accessories and made-to-measure pieces. It debuted at São Paulo Fashion Week in 2024 and opened a store in Pinheiros.
Houses
Their runway, measured
41 looks in 1 showNext to every runway we track, Marco Normando's looks are more neutral, cooler, more tonal and smoother.
Colours
- Black · 1.5× the average37%
- White · 3.0× the average14%
- Silver · 1.6× the average9%
- Charcoal8%
- Red · 2.7× the average6%
- Ivory / cream5%
- Navy5%
- Beige / camel3%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness40/100about average · all runways 39/100
- Colour saturation11.3about average · all runways 12.6
- Neutrals73%more neutral · all runways 60%
- Warm hues32%cooler · all runways 70%
- Tonal looks49%more tonal · all runways 33%
- Colour-blockingΔE 35about average · all runways ΔE 35
- Surface texture3.25smoother · all runways 5.06
- Sheen0.050more matte · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Trompe l'oeil68.8×Pattern
- Mules4.7×Footwear
- Derbies / oxfords3.9×Footwear
- Subversive3.7×Mood
- Hourglass / cinched waist3.2×Silhouette
- Ankle boots3.1×Footwear
- Austere3.0×Mood
- Avant-garde2.9×Style
Silhouettes
- Inverted triangle / strong shoulder 41%2.2×
- Straight / tubular 37%
- Hourglass / cinched waist 32%3.2×
- Oversized 24%
- High-rise 24%1.3×
Materials
- Cotton / poplin 63%2.0×
- Wool / tailoring cloth 46%1.5×
- Silk / satin 20%
- Chiffon / organza / tulle 15%
- Jersey 12%
Details
- Belts 41%2.1×
- Shoulder emphasis 39%2.1×
- Pleats 27%1.7×
- Padding / sculpted volume 24%1.7×
- Fringe 24%2.8×
Patterns
- Trompe l'oeil 20%68.8×
- Photographic print 7%7.0×
- Abstract stripe / brushstroke 5%2.8×
- Colour-block 5%
- Abstract print 2%49% less
Mood
- Austere 59%3.0×
- Subversive 41%3.7×
- Powerful 39%2.6×
- Elegant 34%
- Dark 22%1.7×
Era references
- 1980s 10%1.7×
- Victorian 7%2.4×
- 1990s 5%35% less
- Edwardian 2%8.2×
- 1970s 2%78% less
From the AI tags on 41 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
Among designers
Marco Normando against the 190 other designers with at least 40 measured looks · each dot is a designer, click one to open themMost alike, on every colour and surface measureLeo Dell'Orco · Sarah Burton · Pierre Mahéo · Martin Juncker
