Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and creative director, Officine Générale

Pierre Mahéo

French

French designer who founded Officine Générale in Paris's Saint-Germain-des-Prés in 2012. Largely self-taught, he began as a tailor's assistant and worked for larger fashion houses before launching his own label. The brand is known for relaxed, soft-shouldered tailoring and fabric selection. In 2021 it raised investment from The Untitled Group, and it shows in Paris.

Houses

Founder and creative director
Officine Générale
Since 2012 · about 14 years

Their runway, measured

69 looks in 2 shows

Next to every runway we track, Pierre Mahéo's looks are darker, more muted, more neutral and cooler.

Colours

Charcoal · 2.2× the average28%
Navy · 4.7× the average20%
Black13%
Silver · 1.8× the average10%
Grey7%
Denim blue · 1.9× the average5%
White5%
Lilac / lavender · 7.1× the average4%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness35/100darker · all runways 39/100
Colour saturation7.6more muted · all runways 12.6
Neutrals76%more neutral · all runways 60%
Warm hues24%cooler · all runways 70%
Tonal looks51%more tonal · all runways 33%
Colour-blockingΔE 21less colour-blocked · all runways ΔE 35
Surface texture2.79smoother · all runways 5.06
Sheen0.033more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Suede 4.3×Wide-leg trousers 4.2×Overcoat 3.6×Pleats 3.4×Sneakers 3.3×Linen 3.3×High-rise 3.2×Scarf / stole 3.2×

Silhouettes

Straight / tubular 65%1.6×
Oversized 59%2.1×
High-rise 59%3.2×
Boxy 22%1.8×
Inverted triangle / strong shoulder 19%

Materials

Wool / tailoring cloth 64%2.1×
Cotton / poplin 46%1.5×
Jersey 29%1.9×
Knit 20%
Silk / satin 19%

Details

Pleats 55%3.4×
Utility pockets 28%2.0×
Belts 20%
Shoulder emphasis 20%
Draping 17%

Patterns

Check / plaid 14%2.6×
Pinstripe 4%1.3×
Stripes 4%39% less
Houndstooth 4%4.0×
Polka dot 3%2.2×

Mood

Relaxed 86%2.5×
Elegant 75%1.8×
Serene 43%2.1×
Austere 30%1.6×
Nostalgic 16%

Era references

1970s 12%
1980s 7%
1940s 4%3.4×
1990s 3%61% less
1960s 1%50% less

From the AI tags on 69 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Officine Générale Spring/Summer 2027 — Officine GénéraleSpring/Summer 2027 · Men · Paris · 35 looks

Officine Générale Fall/Winter 2026 — Officine GénéraleFall/Winter 2026 · Men · Paris · 34 looks