Co-founder and co-creative director, Normando
Emídio Contente
Brazilian
Emídio Contente is a photographer and visual artist from Pará who co-founded Normando with Marco Normando in 2020 and shares its creative direction. The label translates Amazonian folklore and materials into contemporary fashion and has shown at several editions of São Paulo Fashion Week since its 2024 debut.
Houses
Their runway, measured
41 looks in 1 showNext to every runway we track, Emídio Contente's looks are more neutral, cooler, more tonal and smoother.
Colours
- Black · 1.5× the average37%
- White · 3.0× the average14%
- Silver · 1.6× the average9%
- Charcoal8%
- Red · 2.7× the average6%
- Ivory / cream5%
- Navy5%
- Beige / camel3%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness40/100about average · all runways 39/100
- Colour saturation11.3about average · all runways 12.6
- Neutrals73%more neutral · all runways 60%
- Warm hues32%cooler · all runways 70%
- Tonal looks49%more tonal · all runways 33%
- Colour-blockingΔE 35about average · all runways ΔE 35
- Surface texture3.25smoother · all runways 5.06
- Sheen0.050more matte · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Trompe l'oeil68.8×Pattern
- Mules4.7×Footwear
- Derbies / oxfords3.9×Footwear
- Subversive3.7×Mood
- Hourglass / cinched waist3.2×Silhouette
- Ankle boots3.1×Footwear
- Austere3.0×Mood
- Avant-garde2.9×Style
Silhouettes
- Inverted triangle / strong shoulder 41%2.2×
- Straight / tubular 37%
- Hourglass / cinched waist 32%3.2×
- Oversized 24%
- High-rise 24%1.3×
Materials
- Cotton / poplin 63%2.0×
- Wool / tailoring cloth 46%1.5×
- Silk / satin 20%
- Chiffon / organza / tulle 15%
- Jersey 12%
Details
- Belts 41%2.1×
- Shoulder emphasis 39%2.1×
- Pleats 27%1.7×
- Padding / sculpted volume 24%1.7×
- Fringe 24%2.8×
Patterns
- Trompe l'oeil 20%68.8×
- Photographic print 7%7.0×
- Abstract stripe / brushstroke 5%2.8×
- Colour-block 5%
- Abstract print 2%49% less
Mood
- Austere 59%3.0×
- Subversive 41%3.7×
- Powerful 39%2.6×
- Elegant 34%
- Dark 22%1.7×
Era references
- 1980s 10%1.7×
- Victorian 7%2.4×
- 1990s 5%35% less
- Edwardian 2%8.2×
- 1970s 2%78% less
From the AI tags on 41 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
Among designers
Emídio Contente against the 190 other designers with at least 40 measured looks · each dot is a designer, click one to open themMost alike, on every colour and surface measureLeo Dell'Orco · Sarah Burton · Pierre Mahéo · Martin Juncker
