Co-founder and designer, Studio Imo
Edwin Okolo
Edwin Okolo co-founded Studio Imo with Imobong Emah in 2013, starting it as a remote collaboration while the pair studied in Ghana and Nigeria. The duo later based the label in Lagos, where it sells directly to customers online. Studio Imo is listed among the designers on Lagos Fashion Week's official platform.
Houses
Their runway, measured
58 looks in 1 showNext to every runway we track, Edwin Okolo's looks are lighter, more saturated, less neutral and less tonal.
Colours
- Pink · 5.7× the average12%
- Burgundy / oxblood · 3.3× the average9%
- Denim blue · 2.6× the average7%
- Red · 2.7× the average6%
- White6%
- Emerald · 35.7× the average6%
- Navy5%
- Mustard / ochre · 13.9× the average5%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness50/100lighter · all runways 39/100
- Colour saturation30.5more saturated · all runways 12.6
- Neutrals20%less neutral · all runways 60%
- Warm hues62%about average · all runways 70%
- Tonal looks24%less tonal · all runways 33%
- Colour-blockingΔE 46more colour-blocked · all runways ΔE 35
- Surface texture9.61more textured · all runways 5.06
- Sheen0.057about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Crochet51.0×Material
- Barefoot25.3×Footwear
- Perforated / laser-cut15.0×Surface
- Bohemian13.2×Style
- Ombre / gradient9.3×Pattern
- Strappy heeled sandals8.1×Footwear
- Resort / vacation7.9×Style
- Chunky knit7.6×Surface
Silhouettes
- Column 53%2.7×
- Fitted / bodycon 48%4.8×
- Straight / tubular 41%
- Tiered / layered volume 10%1.5×
- Oversized 9%70% less
Materials
- Crochet 100%51.0×
- Fringe 34%6.4×
- Knit 33%1.7×
- Cotton / poplin 14%56% less
- Silk / satin 3%85% less
Details
- Fringe 43%4.9×
- Cut-outs 24%5.7×
- Cut-away / asymmetric hem 22%1.5×
- Gathering 19%1.3×
- Slits 17%2.1×
Patterns
- Ombre / gradient 21%9.3×
- Geometric 17%5.0×
- Stripes 10%1.5×
- Colour-block 5%
- Graphic / logo 2%
Mood
- Relaxed 60%1.8×
- Sensual 60%5.5×
- Playful 45%2.6×
- Elegant 43%
- Serene 22%
Era references
- 1970s 10%
From the AI tags on 58 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
Among designers
Edwin Okolo against the 190 other designers with at least 40 measured looks · each dot is a designer, click one to open themMost alike, on every colour and surface measureImane Ayissi · Caroline Bille Brahe · Lucile Guilmard & Paolina Russo · Anamika Khanna
