Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Co-founder and designer, Paolina Russo

Lucile Guilmard

Central Saint Martins graduate who co-runs the label Paolina Russo with its namesake founder. After Russo launched the brand on her own following her MA, the two began working together as a design duo. The label is known for knitwear and handcraft techniques combined with sportswear shapes.

Houses

Co-founder and designer
Paolina Russo

Their runway, measured

50 looks in 2 shows

Next to every runway we track, Lucile Guilmard's looks are lighter, more saturated, less neutral and less tonal.

Colours

Black11%
Red · 4.0× the average8%
Beige / camel · 1.4× the average7%
Pink · 3.3× the average7%
Charcoal6%
Grey5%
Ivory / cream5%
Chocolate brown5%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness46/100lighter · all runways 39/100
Colour saturation22.9more saturated · all runways 12.6
Neutrals33%less neutral · all runways 60%
Warm hues72%about average · all runways 70%
Tonal looks6%less tonal · all runways 33%
Colour-blockingΔE 55more colour-blocked · all runways ΔE 35
Surface texture5.88more textured · all runways 5.06
Sheen0.067about average · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Y2k 21.7×2000s / y2k 19.9×Low-rise 12.7×Mini skirt 10.0×Sportswear / athleisure 8.5×Cardigan 8.3×Mary janes 8.3×Abstract print 8.0×

Silhouettes

Straight / tubular 38%
Oversized 32%
Low-rise 28%12.7×
A-line 26%3.8×
Fitted / bodycon 18%1.8×

Materials

Knit 68%3.5×
Jersey 36%2.4×
Cotton / poplin 36%
Denim 22%2.7×
Chiffon / organza / tulle 22%1.7×

Details

Hardware / studs / chains 32%2.4×
Belts 32%1.6×
Cut-away / asymmetric hem 30%2.0×
Logo / monogram 26%3.4×
Piping / contrast stitching 18%

Patterns

Abstract print 38%8.0×
Floral 34%4.0×
Geometric 24%6.9×
Stripes 18%2.5×
Colour-block 16%2.9×

Mood

Playful 90%5.1×
Nostalgic 56%3.7×
Relaxed 52%1.5×
Whimsical 32%3.5×
Sporty 16%6.6×

Era references

2000s / y2k 40%19.9×
1990s 38%5.1×
1970s 8%
1960s 2%31% less

From the AI tags on 50 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Paolina Russo Spring/Summer 2027 — Paolina RussoSpring/Summer 2027 · Copenhagen · 24 looks

Paolina Russo Fall/Winter 2026 — Paolina RussoFall/Winter 2026 · Copenhagen · 26 looks