Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 1,958 looks from 49 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,741 looks from 41 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,176 looks from 38 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,096 looks from 37 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 460 looks from 9 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 1,958 looks from 49 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,741 looks from 41 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,176 looks from 38 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,096 looks from 37 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 460 looks from 9 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Berlin Fashion Week SS27 · Runway show

William Fan

35 looks, shown 2 July 2026 in Berlin. Known this season for sunglasses, sunglasses, mock neck.

35Looks

3.6%Of the week's looks

6th / 41Largest show

BlackLead colour

The collection

SS27 · tap a look for its colours

What set William Fan apart

Over-represented in this house's looks compared with the rest of the season.

Sunglasses eyewearSunglasses accessoryMock neck necklineCrinkled / plissé surfaceRibbed surfaceBelted over styling

The palette

Share of garment area across 35 looks, measured from the clothes (skin and set excluded).

Silhouettes

Oversized51%
High-rise43%
Straight / tubular31%
Column29%
Asymmetric14%

Share of the 35 tagged looks.

Fabrics & textures

Knit40%
Cotton / poplin37%
Wool / tailoring cloth37%
Technical / nylon29%
Jersey23%

Textures

PleatedCrumpled / creasedSmoothCrinkled / plisséRibbed

Finish

MatteSatin sheenWashed / fadedBrushed / napped

The details

BeltsPleatsLacing / tiesUtility pocketsCut-away / asymmetric hem

Patterns

SolidStripesColour-blockPhotographic printCheck / plaid

Key pieces

Wide-leg trousersShirtKnit sweaterCargo trousersJacket

Cut

Relaxed69%
Fitted49%
Voluminous37%
Oversized34%
Regular17%

Fit, share of looks.

Styling

Footwear

LoafersPumps / court shoesDerbies / oxfordsStilettosKitten heels

How it was worn

Tucked inLayeredTonal head to toeBelted overOpen / unbuttoned

Mood

ElegantAustereRelaxedPowerfulUtilitarian

References

1990s1920sWorkwearEast asianJapaneseArt / artist referenceMilitary

The character of the clothes

William Fan's clothes were darker and cooler than most of the season.

DarkerLighterdarker than 76% of houses
MutedVivid
CoolerWarmercooler than 87% of houses
SmoothTextured & printed

William Fan against every other house measured so far

Also in Berlin

Berlin field notes →

Marc Cain, look 1 — Marc Cain54 looks

©Barragán, look 1 — ©Barragán43 looks

Sf1Og, look 1 — Sf1Og39 looks

Lou de Bètoly, look 1 — Lou de Bètoly37 looks